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Customer Success · head to head

Apttus vs Fathom Analytics

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Apttus covers CPQ, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Apttus and Fathom Analytics actually diverge.

Attributes where Apttus and Fathom Analytics differ
AttributeApttusFathom Analytics
Starting price$100/month$14/month
CategoryCustomer SuccessMarketing & Analytics
Founded20062014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Customer Successnot Fathom Analytics
  • Quote To Cashnot Fathom Analytics
  • Enterprise Cpqnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Apttus
  • A lightweight Google Analytics replacementnot Apttus
  • Tracking many sites from one accountnot Apttus
  • Long-term historical reporting while subscribednot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Apttus or Fathom Analytics better?
Neither clearly leads. Apttus starts at $100/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Fathom Analytics?
Apttus starts at $100/month and Fathom Analytics at $14/month.
Does Apttus or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what Fathom Analytics is typically brought in for.
What can Apttus do that Fathom Analytics cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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