Softwr

Customer Success · head to head

Akita vs Google Analytics

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Akita covers Health scores, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Akita and Google Analytics actually diverge.

Attributes where Akita and Google Analytics differ
AttributeAkitaGoogle Analytics
Starting price$160/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryCustomer SuccessAll industries
Founded20181998

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • HubSpot
  • Intercom
  • Stripe

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Google Analytics
  • Building health scores to flag at-risk accountsnot Google Analytics
  • Segmenting customers and triggering automated playbooksnot Google Analytics
  • Identifying expansion revenue opportunitiesnot Google Analytics
  • Task and workflow management for CSMsnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Akita
  • Event tracking and user behaviour analysisnot Akita
  • Traffic source and conversion trackingnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Akita or Google Analytics better?
Neither clearly leads. Akita starts at $160/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $160/month for Akita and Free for Google Analytics.
Does Akita or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Akita starts at $160/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Google Analytics is typically brought in for.
What can Akita do that Google Analytics cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce.
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Related pages

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