Fathom Analyticsvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Fathom Analytics
Website analytics made simple
As of 30 August 2026, Fathom Analytics starts at $14/month. Fathom Analytics is a simple, privacy-focused alternative to Google Analytics that doesn't use cookies. Softwr lists it under Marketing. Fathom Analytics is launched in 2014, available on Web.
Overview
What Fathom Analytics does
Fathom Analytics is a simple, privacy-focused alternative to Google Analytics that doesn't use cookies.
What people use it for
- Privacy-focused web analytics without cookie banners
- A lightweight Google Analytics replacement
- Tracking many sites from one account
- Long-term historical reporting while subscribed
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Fathom Analytics.
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Cross-shopped
What people choose instead of Fathom Analytics
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Fathom AnalyticsvsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- Fathom AnalyticsvsVWO
VWO: Experience Optimization Platform
- Fathom AnalyticsvsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Fathom Analytics costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$14 /mo
- Unlimited page views
- 1 site
- Real-time analytics
Capabilities
Features
Page view tracking
Goal tracking
Real-time analytics
Referrer tracking
Privacy-focused
Privacy-focused security feature
GDPR compliant
GDPR compliant security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
20+ languages language support
Interface available in 20+ languages
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Fathom Analytics cost?
Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.
SourceIs there a free trial for Fathom Analytics?
Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.
SourceWhat happens if my pageviews exceed my plan limit?
Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.
SourceCan I add extra sites to my Fathom plan?
Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.
SourceCan I cancel Fathom without a long contract?
Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.
SourceBehind it
Who makes Fathom Analytics
- Company
- Fathom Analytics
- Based in
- Canada
Keep looking
Where to go from Fathom Analytics
- Fathom Analytics alternativesEvery product people weigh against it
- Fathom Analytics pricingPlans, floors and what the tiers exclude
- Fathom Analytics badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Fathom Analytics with
- Umami
- Crazy Egg
- Ruler Analytics
- VWO
- Northbeam
- Simple Analytics
- Freshpaint
- Matomo
- Plausible
- Attribution
- Google Analytics
- Zoho Marketing Automation
- AB Tasty
- Dreamdata
- Matomo
- Plausible
- Google Optimize
- Google Analytics
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Softwr does not host reviews and shows no star rating for Fathom Analytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Fathom Analytics
Fathom Analytics alternatives
What people switch to, and what they give up
Fathom Analytics pricing
Every tier, and where the cost actually lands
Compare Fathom Analytics
Put it head to head with anything we hold
Fathom Analytics badge
Its rating, and an embed for your own site
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