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Marketing & Analytics · head to head

Convert vs Fathom Analytics

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Convert covers A/B testing, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Convert and Fathom Analytics actually diverge.

Attributes where Convert and Fathom Analytics differ
AttributeConvertFathom Analytics
Starting price$1000/month$14/month
Pricing modelquotesubscription
Founded20122014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • English language support

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Fathom Analytics
  • Server-side experimentation and feature flaggingnot Fathom Analytics
  • Personalising site content to visitor segmentsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Convert
  • A lightweight Google Analytics replacementnot Convert
  • Tracking many sites from one accountnot Convert
  • Long-term historical reporting while subscribednot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Convert or Fathom Analytics better?
Neither clearly leads. Convert starts at $1000/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Fathom Analytics?
Convert starts at $1000/month and Fathom Analytics at $14/month.
Does Convert or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Fathom Analytics is typically brought in for.
What can Convert do that Fathom Analytics cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Cloud deployment, Web support.
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