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Better Proposals vs Fathom Analytics

Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Better Proposals covers Proposal templates, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Better Proposals and Fathom Analytics actually diverge.

Attributes where Better Proposals and Fathom Analytics differ
AttributeBetter ProposalsFathom Analytics
Starting price$19/month$14/month
Founded20162014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Fathom Analytics
  • Taking payment at the point of signaturenot Fathom Analytics
  • Tracking when a prospect opens and reads a proposalnot Fathom Analytics
  • Reusable content library and templatesnot Fathom Analytics
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Better Proposals
  • A lightweight Google Analytics replacementnot Better Proposals
  • Tracking many sites from one accountnot Better Proposals
  • Long-term historical reporting while subscribednot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Better Proposals or Fathom Analytics better?
Neither clearly leads. Better Proposals starts at $19/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Fathom Analytics?
Better Proposals starts at $19/month and Fathom Analytics at $14/month.
Does Better Proposals or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Fathom Analytics is typically brought in for.
What can Better Proposals do that Fathom Analytics cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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