Marketing · alternatives
Alternatives to Fathom Analytics
24 marketing tools sit alongside Fathom Analytics in this directory. Below is what separates each from Fathom Analytics on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 4
- Cheaper to start
- 2
- Fathom Analytics starts at
- $14/month
Why people look past Fathom Analytics
Only what the record supports. Each point below is a figure on the Fathom Analytics entry measured against the tools listed beside it.
There is no free tier
The record for Fathom Analytics carries no free tier, so evaluating it means paying first. 4 of the 24 alternatives below can be used without paying.
There is only one tier
Fathom Analytics publishes a single plan, Starter at $14/month. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Website optimization with heatmaps
- Starts $15 a month dearer, at $29/month.
Closed-loop marketing attribution
- Starts $285 a month dearer, at £299/month.
- 3 tiers to Fathom Analytics's 1.
Experience Optimization Platform
- Can be used without paying; Fathom Analytics cannot.
- Sold on a usage-based model rather than subscription.
Marketing intelligence for growth brands
- Starts $1486 a month dearer, at $1500/month.
- 2 tiers to Fathom Analytics's 1.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; Fathom Analytics cannot.
- Sold on a Open source, no licence fee model rather than subscription.
- 2 tiers to Fathom Analytics's 1.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; Fathom Analytics cannot.
- Starts $14 a month cheaper, at Free.
- Sold on a Per month by event count model rather than subscription.
- 4 tiers to Fathom Analytics's 1.
Every Fathom Analytics alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Fathom Analytics (this page) | $14/month | Subscription | 1 | |
| Crazy EggWebsite optimization with heatmaps | $29/month | - | - | vs Fathom Analytics |
| Ruler AnalyticsClosed-loop marketing attribution | £299/month | - | 3 | vs Fathom Analytics |
| VWOExperience Optimization Platform | Free | Usage-based | - | vs Fathom Analytics |
| NorthbeamMarketing intelligence for growth brands | $1500/month | - | 2 | vs Fathom Analytics |
| Mautic | Free | Open source, no licence fee | 2 | vs Fathom Analytics |
| Umami | Free | Per month by event count | 4 | vs Fathom Analytics |
| Google Optimize | Free | Freemium | 1 | vs Fathom Analytics |
| Swydo | €69/month | Per month by data source count | 1 | vs Fathom Analytics |
| Onclusive | On request | Quote | 1 | vs Fathom Analytics |
| Roxhill | On request | Quote | 4 | vs Fathom Analytics |
| Wunderkind | On request | Quote | 2 | vs Fathom Analytics |
| Invoca | On request | Quote | 5 | vs Fathom Analytics |
| WebEngage | On request | Quote | 1 | vs Fathom Analytics |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Fathom Analytics |
| Bloomreach | On request | Quote | 2 | vs Fathom Analytics |
| Netcore Cloud | On request | Quote | 3 | vs Fathom Analytics |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Fathom Analytics |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Fathom Analytics |
| CleverTap | On request | Quote | 3 | vs Fathom Analytics |
| Insider | On request | Quote | 1 | vs Fathom Analytics |
| Optimove | On request | Quote | 1 | vs Fathom Analytics |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Fathom Analytics |
| Freshpaint | On request | Quote | 3 | vs Fathom Analytics |
| Madgicx | $49/month | Usage-based | 2 | vs Fathom Analytics |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Fathom Analytics badges page.
Cheaper ways to solve the same problem
Free to start (4)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- VWO , Free
- Mautic , Free
- Umami , Free
- Google Optimize , Free
Cheaper than Fathom Analytics (2)
Entry price under Fathom Analytics's $14/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Umami , Free
- Google Optimize , Free
What you would be giving up
Fathom Analytics is most often brought in for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Fathom Analytics is broadly right and the question is cost, the Fathom Analytics pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Fathom Analytics runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Fathom Analytics alternatives
- What are the main alternatives to Fathom Analytics?
- 24 other marketing tools are listed in this directory, led by Crazy Egg, Ruler Analytics, VWO, Northbeam. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Fathom Analytics?
- 4 of the alternatives listed here can be used without paying: VWO, Mautic, Umami, Google Optimize.
- Is there a cheaper alternative to Fathom Analytics?
- Yes. 2 of the alternatives below start under Fathom Analytics's $14/month: Umami at Free, Google Optimize at Free.
- Why do people look for an alternative to Fathom Analytics?
- On the figures on record, 2 things stand out: there is no free tier; there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Fathom Analytics?
- Fathom Analytics is most often brought in for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Fathom Analytics?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Fathom Analytics alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Fathom Analytics against one of these directly?
- Every alternative below has a side-by-side page against Fathom Analytics covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 24 tools beside Fathom Analytics. The category page lists the rest of the catalogue as it grows.