Softwr

Marketing · head to head

Datorama vs Fathom Analytics

Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Datorama covers Multi-channel data consolidation, Fathom Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Datorama and Fathom Analytics actually diverge.

Attributes where Datorama and Fathom Analytics differ
AttributeDatoramaFathom Analytics
Starting price$1500/month$14/month
PlatformsWeb, Mobile, ApiWeb
Founded20162014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • Cloud deployment
  • Web support
  • 20+ languages language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot Fathom Analytics
  • Performance monitoringnot Fathom Analytics
  • Campaign analysisnot Fathom Analytics
  • ROI measurementnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Datorama
  • A lightweight Google Analytics replacementnot Datorama
  • Tracking many sites from one accountnot Datorama
  • Long-term historical reporting while subscribednot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Datorama or Fathom Analytics better?
Neither clearly leads. Datorama starts at $1500/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or Fathom Analytics?
Datorama starts at $1500/month and Fathom Analytics at $14/month.
Does Datorama or Fathom Analytics run on more platforms?
Datorama runs on Web, Mobile, Api. Fathom Analytics runs on Web.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Fathom Analytics is typically brought in for.
What can Datorama do that Fathom Analytics cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Share

Related pages

More on Datorama

More on Fathom Analytics

Keep looking

Other head to heads