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Software · head to head

Fathom Analytics vs Improvado

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Fathom Analytics covers Page view tracking, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Fathom Analytics and Improvado actually diverge.

Attributes where Fathom Analytics and Improvado differ
AttributeFathom AnalyticsImprovado
Starting price$14/month$1000/month
PlatformsWebWeb, Api, Data-warehouse
Founded20142015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • Cloud deployment
  • Web support
  • 20+ languages language support

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Improvado
  • A lightweight Google Analytics replacementnot Improvado
  • Tracking many sites from one accountnot Improvado
  • Long-term historical reporting while subscribednot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Fathom Analytics
  • Feeding blended campaign data into BI tools and dashboardsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Fathom Analytics or Improvado better?
Neither clearly leads. Fathom Analytics starts at $14/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Improvado?
Fathom Analytics starts at $14/month and Improvado at $1000/month.
Does Fathom Analytics or Improvado run on more platforms?
Fathom Analytics runs on Web. Improvado runs on Web, Api, Data-warehouse.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Improvado is typically brought in for.
What can Fathom Analytics do that Improvado cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle GDPR compliant.
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