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Software · head to head

Fathom Analytics vs SmartKarrot

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
SmartKarrot logo

SmartKarrot

Software

Intelligent Customer Success Platform

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
  • They diverge on capability: Fathom Analytics covers Page view tracking, SmartKarrot covers Customer 360.

Where they differ

Only the attributes on which Fathom Analytics and SmartKarrot actually diverge.

Attributes where Fathom Analytics and SmartKarrot differ
AttributeFathom AnalyticsSmartKarrot
Starting price$14/month$499/month
Founded20142018

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Salesforce
  • HubSpot
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot SmartKarrot
  • A lightweight Google Analytics replacementnot SmartKarrot
  • Tracking many sites from one accountnot SmartKarrot
  • Long-term historical reporting while subscribednot SmartKarrot

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Fathom Analytics
  • Segmenting accounts and users to target customer success playsnot Fathom Analytics
  • Reporting on customer success outcomes with embedded BI dashboardsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

SmartKarrot

$499/month
  • Professional$499/month
    • Health scores
    • Playbooks
    • Customer 360
  • Enterprise$1299/month
    • AI insights
    • Custom workflows
    • Advanced analytics

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Questions people ask

Is Fathom Analytics or SmartKarrot better?
Neither clearly leads. Fathom Analytics starts at $14/month and SmartKarrot at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or SmartKarrot?
Fathom Analytics starts at $14/month and SmartKarrot at $499/month.
Does Fathom Analytics or SmartKarrot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what SmartKarrot is typically brought in for.
What can Fathom Analytics do that SmartKarrot cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Both handle Web support.
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