Softwr

Customer Success · head to head

Conga vs Fathom Analytics

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Conga covers CPQ, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Conga and Fathom Analytics actually diverge.

Attributes where Conga and Fathom Analytics differ
AttributeCongaFathom Analytics
Starting price$50/month$14/month
CategoryCustomer SuccessMarketing & Analytics
Founded20062014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot Fathom Analytics
  • Contract lifecycle management with approvals and e-signaturenot Fathom Analytics
  • Configure price quote workflows for complex salesnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Conga
  • A lightweight Google Analytics replacementnot Conga
  • Tracking many sites from one accountnot Conga
  • Long-term historical reporting while subscribednot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Conga or Fathom Analytics better?
Neither clearly leads. Conga starts at $50/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Fathom Analytics?
Conga starts at $50/month and Fathom Analytics at $14/month.
Does Conga or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Fathom Analytics is typically brought in for.
What can Conga do that Fathom Analytics cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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