Softwr

Software · head to head

Akita vs VWO

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Akita covers Health scores, VWO covers A/B testing.

Where they differ

Only the attributes on which Akita and VWO actually diverge.

Attributes where Akita and VWO differ
AttributeAkitaVWO
Starting price$160/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20182007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Salesforce
  • HubSpot
  • Intercom

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot VWO
  • Building health scores to flag at-risk accountsnot VWO
  • Segmenting customers and triggering automated playbooksnot VWO
  • Identifying expansion revenue opportunitiesnot VWO
  • Task and workflow management for CSMsnot VWO

VWO

  • A/B testing and multivariate testingnot Akita
  • Conversion rate optimisationnot Akita
  • Behavioural analytics and session recordingsnot Akita
  • Feature experimentation and progressive rolloutsnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.

Questions people ask

Is Akita or VWO better?
Neither clearly leads. Akita starts at $160/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or VWO?
VWO has a free tier; the other does not. Paid plans start at $160/month for Akita and Free for VWO.
Does Akita or VWO run on more platforms?
Akita runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Akita starts at $160/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what VWO is typically brought in for.
What can Akita do that VWO cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Web support.

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