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Software · head to head

Fathom Analytics vs Northbeam

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Fathom Analytics covers Page view tracking, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Fathom Analytics and Northbeam actually diverge.

Attributes where Fathom Analytics and Northbeam differ
AttributeFathom AnalyticsNorthbeam
Starting price$14/month$1500/month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, API
Founded20142020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Northbeam
  • A lightweight Google Analytics replacementnot Northbeam
  • Tracking many sites from one accountnot Northbeam
  • Long-term historical reporting while subscribednot Northbeam

Northbeam

  • Marketing attributionnot Fathom Analytics
  • Media optimizationnot Fathom Analytics
  • Creative testingnot Fathom Analytics
  • Budget allocationnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Fathom Analytics or Northbeam better?
Neither clearly leads. Fathom Analytics starts at $14/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Northbeam?
Fathom Analytics starts at $14/month and Northbeam at $1500/month.
Does Fathom Analytics or Northbeam run on more platforms?
Fathom Analytics runs on Web. Northbeam runs on Web, API.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Northbeam is typically brought in for.
What can Fathom Analytics do that Northbeam cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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