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Software · head to head

AB Tasty vs Fathom Analytics

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: AB Tasty covers A/B testing, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which AB Tasty and Fathom Analytics actually diverge.

Attributes where AB Tasty and Fathom Analytics differ
AttributeAB TastyFathom Analytics
Starting price€500/month$14/month
Pricing modelquotesubscription
Founded20112014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Fathom Analytics
  • Feature flagging and progressive rolloutsnot Fathom Analytics
  • Personalising content for identified and anonymous visitorsnot Fathom Analytics
  • Search, recommendations and merchandising for ecommercenot Fathom Analytics
  • Conversion optimisation experiments across channelsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot AB Tasty
  • A lightweight Google Analytics replacementnot AB Tasty
  • Tracking many sites from one accountnot AB Tasty
  • Long-term historical reporting while subscribednot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is AB Tasty or Fathom Analytics better?
Neither clearly leads. AB Tasty starts at €500/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Fathom Analytics?
AB Tasty starts at €500/month and Fathom Analytics at $14/month.
Does AB Tasty or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Fathom Analytics is typically brought in for.
What can AB Tasty do that Fathom Analytics cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Cloud deployment, Web support.
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