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Software · head to head

Fathom Analytics vs VWO

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Fathom Analytics covers Page view tracking, VWO covers A/B testing.

Where they differ

Only the attributes on which Fathom Analytics and VWO actually diverge.

Attributes where Fathom Analytics and VWO differ
AttributeFathom AnalyticsVWO
Starting price$14/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20142007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Cloud deployment
  • Web support
  • 20+ languages language support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot VWO
  • A lightweight Google Analytics replacementnot VWO
  • Tracking many sites from one accountnot VWO
  • Long-term historical reporting while subscribednot VWO

VWO

  • A/B testing and multivariate testingnot Fathom Analytics
  • Conversion rate optimisationnot Fathom Analytics
  • Behavioural analytics and session recordingsnot Fathom Analytics
  • Feature experimentation and progressive rolloutsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Fathom Analytics or VWO better?
Neither clearly leads. Fathom Analytics starts at $14/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or VWO?
VWO has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for VWO.
Does Fathom Analytics or VWO run on more platforms?
Fathom Analytics runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what VWO is typically brought in for.
What can Fathom Analytics do that VWO cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Cloud deployment, Web support, 20+ languages language support.
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Related pages

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