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Software · head to head

Akita vs Improvado

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Akita covers Health scores, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Akita and Improvado actually diverge.

Attributes where Akita and Improvado differ
AttributeAkitaImprovado
Starting price$160/month$1000/month
PlatformsWebWeb, Api, Data-warehouse
Founded20182015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Intercom
  • Stripe
  • Web support

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Improvado
  • Building health scores to flag at-risk accountsnot Improvado
  • Segmenting customers and triggering automated playbooksnot Improvado
  • Identifying expansion revenue opportunitiesnot Improvado
  • Task and workflow management for CSMsnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Akita
  • Feeding blended campaign data into BI tools and dashboardsnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Akita or Improvado better?
Neither clearly leads. Akita starts at $160/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Improvado?
Akita starts at $160/month and Improvado at $1000/month.
Does Akita or Improvado run on more platforms?
Akita runs on Web. Improvado runs on Web, Api, Data-warehouse.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Improvado is typically brought in for.
What can Akita do that Improvado cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Salesforce, HubSpot.
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