Softwr

Software · head to head

Akita vs Funnel.io

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: Akita covers Health scores, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which Akita and Funnel.io actually diverge.

Attributes where Akita and Funnel.io differ
AttributeAkitaFunnel.io
Starting price$160/month$299/month
PlatformsWebWeb, Mobile, Api
Founded20182015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Intercom
  • Web support

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Salesforce
  • HubSpot
  • Stripe

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Funnel.io
  • Building health scores to flag at-risk accountsnot Funnel.io
  • Segmenting customers and triggering automated playbooksnot Funnel.io
  • Identifying expansion revenue opportunitiesnot Funnel.io
  • Task and workflow management for CSMsnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Akita
  • Exporting blended marketing data to BI tools and warehousesnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Akita or Funnel.io better?
Neither clearly leads. Akita starts at $160/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Funnel.io?
Akita starts at $160/month and Funnel.io at $299/month.
Does Akita or Funnel.io run on more platforms?
Akita runs on Web. Funnel.io runs on Web, Mobile, Api.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Funnel.io is typically brought in for.
What can Akita do that Funnel.io cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Salesforce, HubSpot, Stripe.
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