Customer Success · head to head
Better Proposals vs Custify
The short version
- Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Custify no mobile app for on-the-go customer success management
- They diverge on capability: Better Proposals covers Proposal templates, Custify covers Health scores.
Where they differ
Only the attributes on which Better Proposals and Custify actually diverge.
| Attribute | Better Proposals | Custify |
|---|---|---|
| Starting price | $19/month | $399/month |
| Pricing model | subscription | Unknown |
| Founded | 2016 | 2017 |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Better Proposals
- Proposal templates
- Digital signatures
- Analytics
- Payment collection
- Custom branding
- Zapier
Only in Custify
- Health scores
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- Intercom
Both cover
- Salesforce
- HubSpot
- Stripe
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Better Proposals
- Sending branded sales proposals with digital signaturesnot Custify
- Taking payment at the point of signaturenot Custify
- Tracking when a prospect opens and reads a proposalnot Custify
- Reusable content library and templatesnot Custify
- Approval workflows before a proposal goes out, on the Enterprise tiernot Custify
Custify
- Customer Successnot Better Proposals
- Saasnot Better Proposals
- Automationnot Better Proposals
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Pricing, plan by plan
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Which should you pick?
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Questions people ask
- Is Better Proposals or Custify better?
- Neither clearly leads. Better Proposals starts at $19/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Better Proposals or Custify?
- Better Proposals starts at $19/month and Custify at $399/month.
- Does Better Proposals or Custify run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Better Proposals best used for?
- Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Custify is typically brought in for.
- What can Better Proposals do that Custify cannot?
- Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Salesforce, HubSpot, Stripe, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
SourceRelated pages
More on Better Proposals
Other head to heads
- Better Proposals vs Aviso
- Better Proposals vs ChurnZero
- Better Proposals vs Planhat
- Better Proposals vs Catalyst
- Better Proposals vs CustomerSuccessBox
- Better Proposals vs SmartKarrot
- Better Proposals vs Vitally
- Better Proposals vs Akita
- Better Proposals vs Amity
- Better Proposals vs Apttus
- Better Proposals vs Chorus.ai
- Better Proposals vs ClientPoint
- Better Proposals vs ClientSuccess
- Better Proposals vs Conga
- Better Proposals vs Kapta
- Better Proposals vs Lessonly
- Better Proposals vs Natero
- Custify vs Aviso
- Custify vs ChurnZero
- Custify vs Planhat
- Custify vs Catalyst
- Custify vs CustomerSuccessBox
- Custify vs SmartKarrot
- Custify vs Vitally
- Custify vs Akita
- Custify vs Amity
- Custify vs Apttus
- Custify vs Chorus.ai
- Custify vs ClientPoint
- Custify vs ClientSuccess
- Custify vs Conga
- Custify vs Kapta
- Custify vs Lessonly
- Custify vs Natero