CRM & Sales · head to head
Clearbit vs Cloze
The short version
- Only Clearbit has a free tier, so it costs nothing to try first.
- Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- They diverge on capability: Clearbit covers Company enrichment, Cloze covers Contact management.
Where they differ
Only the attributes on which Clearbit and Cloze actually diverge.
Identical on both: user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clearbit
- Company enrichment
- Contact enrichment
- Lead scoring
- Reveal (website visitors)
- Forms shortening
- Salesforce
- HubSpot
- Marketo
Only in Cloze
- Contact management
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Gmail
- Outlook
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Clearbit
- Lead enrichmentnot Cloze
- Account targetingnot Cloze
- Personalizationnot Cloze
- Lead scoringnot Cloze
Cloze
- CRM that builds contact records automatically from email and calendarnot Clearbit
- Tracking relationships and follow ups without manual data entrynot Clearbit
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clearbit
- Pricing can be expensive at scale with usage-based model
- Batch enrichment has per-row cost that adds up quickly for large datasets
- Limited data for smaller or private companies
- Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
Pricing, plan by plan
Clearbit
FreeNo published plan breakdown. See the Clearbit review.
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
Which should you pick?
Choose Clearbit if
- You need company enrichment.
- You want to start without paying.
- You work on Web, API.
- You also want contact enrichment.
Choose Cloze if
- You need contact management.
- You work on Web, Ios, Android.
- You also want communication history.
Questions people ask
- Is Clearbit or Cloze better?
- Neither clearly leads. Clearbit starts at Free and Cloze at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clearbit or Cloze?
- Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $50/month for Cloze.
- Does Clearbit or Cloze run on more platforms?
- Clearbit runs on Web, API. Cloze runs on Web, Ios, Android.
- Can I use Clearbit for free?
- Yes. Clearbit has a free tier, so you can try it without paying. Cloze starts at $50/month.
- What is Clearbit best used for?
- Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Cloze is typically brought in for.
- What can Clearbit do that Cloze cannot?
- Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Cloze covers Contact management, Communication history, Relationship insights, Task management. Both handle Web support.
Answered from the vendors’ own pages
Clearbit: Does Clearbit offer a free tier?
Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.
SourceClearbit: How does Clearbit batch enrichment pricing work?
Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.
SourceClearbit: What data does Clearbit provide?
Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.
SourceClearbit: Is there an API available?
Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.
Source