LeadCRMvs
Surfe
Surfe: The closest comparison: also a Chrome extension syncing LinkedIn to a CRM with enrichment, competing on the same ground rather than on scale.
LeadCRM
LinkedIn to CRM in one click, with enrichment attached
As of 17 September 2026, LeadCRM has a free plan and paid plans start at $23.96/month. Chrome extension that syncs LinkedIn profiles into HubSpot, Salesforce, Pipedrive and six other CRMs, enriching each with verified email and phone data. Softwr lists it under Sales Enablement. LeadCRM is available on Browser extension, Web.
Overview
What LeadCRM does
LeadCRM is a Chrome extension that removes the copy-and-paste step between LinkedIn and a CRM. A salesperson looking at a profile syncs it to their CRM in one click, with custom field mapping so the data lands where their team expects it rather than in a notes field, and the extension overlays existing CRM data onto the LinkedIn profile so you can see whether somebody is already a contact before you reach out. Around the sync sits an enrichment layer drawing on a database the vendor puts at 700 million contacts, with what it calls waterfall enrichment, meaning it tries sources in sequence rather than relying on one. It finds verified emails and phone numbers, scrubs names, exports from Sales Navigator in bulk, and tracks reply rates on messages synced back from LinkedIn. The synchronisation runs both ways, so CRM activity and LinkedIn conversations stay in step. The pricing is metered in credits rather than by feature, across four tiers plus a sync-only option. Free is a genuine tier rather than a trial and needs no card: 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day and every CRM integration. Professional is $23.96 a month billed yearly, Grow $39.96 and Ultimate $55.96, each raising the credit allowances, with unlimited sync credits from Grow upwards. A separate Sync-Only plan is $197 a year per seat for 4,800 sync credits and no enrichment.
What people use it for
- Syncing LinkedIn prospects into a CRM without retyping
- Finding a verified email or phone number for a profile
- Checking whether a LinkedIn contact is already in the CRM
- Exporting Sales Navigator search results in bulk
- Tracking reply rates on LinkedIn outreach alongside CRM activity
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about LeadCRM.
- Chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
- Everything is metered in credits, and the entry paid tier gives 200 sync credits a month. A team prospecting at volume reaches unlimited sync only on the Grow plan at $39.96 a seat.
- Headline prices are the yearly rate. Paying monthly costs more, and the site presents the discounted figure first.
- The advertised prices are per seat, so a five-person sales team on Grow is paying roughly $2,400 a year rather than the $39.96 on the page.
- Enrichment accuracy is asserted rather than published. Waterfall enrichment across 700 million contacts is the vendor's own figure with no independent match-rate or bounce-rate data behind it, which is the number that actually decides whether a tool like this pays for itself.
Cross-shopped
What people choose instead of LeadCRM
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LeadCRMvsApollo.io
Apollo.io: A full sales platform with its own database, sequences and dialler, far broader than a sync extension and priced accordingly.
- LeadCRMvsLusha
Lusha: Contact enrichment with a LinkedIn extension, stronger on data coverage and weaker on deep CRM field mapping.
- LeadCRMvsClay
Clay: Enrichment across many sources with far more control over how records are built, aimed at operators who want to design the pipeline rather than click sync.
Pricing
What LeadCRM costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 30 Lead Finder credits
- 10 sync credits a month
- 10 Sales Navigator exports a day
- 10 AI credits a month
- All CRM integrations
- No credit card required
Professional
$23.96 /mo
- 150 Lead Finder credits
- 200 sync credits a month
- 100 Sales Navigator exports a day
- 150 AI credits a month
- $287.50 a seat billed yearly
Grow
$39.96 /mo
- 400 Lead Finder credits
- Unlimited sync credits
- 150 Sales Navigator exports a day
- 400 AI credits a month
- $479.50 a seat billed yearly
Ultimate
$55.96 /mo
- 1,200 Lead Finder credits
- Unlimited sync credits
- 600 Sales Navigator exports a day
- 1,200 AI credits a month
- Dedicated account manager
- $671.50 a seat billed yearly
Sync-Only
$197 /yr
- 4,800 sync credits a year
- All CRM support and LinkedIn integration
- Name Scrubber
- Enrichment and AI available as add-ons
Capabilities
Features
One-click LinkedIn to CRM sync
Push a LinkedIn profile into your CRM from the profile page, without leaving LinkedIn or retyping anything.
Custom field mapping
Decide which LinkedIn data lands in which CRM field, so records match the structure your team already uses.
Waterfall enrichment
Tries data sources in sequence rather than relying on one, drawing on a database the vendor puts at 700 million contacts.
Email and phone finder
Returns verified email addresses and phone numbers for a profile as part of the sync.
Bi-directional sync
Keeps CRM activity and LinkedIn conversations in step in both directions rather than pushing one way.
CRM overlay on LinkedIn
Shows existing CRM data on the LinkedIn profile itself, so you can see whether somebody is already a contact before contacting them.
Sales Navigator bulk export
Exports search results in bulk, metered per day and rising with the plan from 10 to 600 exports.
Reply-rate tracking
Tracks replies on synced LinkedIn messages and reports on them alongside CRM analytics.
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Which CRMs does LeadCRM sync with?
HubSpot, Salesforce, Zoho CRM, Pipedrive, Copper, GoHighLevel, Close and Google Sheets, with others reachable through the API. All CRM integrations are available on the free plan.
SourceIs there a free version of LeadCRM?
Yes, and it is a plan rather than a trial. It includes 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day, 10 AI credits and every CRM integration, with no credit card required.
SourceWhat does LeadCRM cost?
Professional is $23.96 a month, Grow $39.96 and Ultimate $55.96, all per seat and all quoted at the yearly rate, which works out at $287.50, $479.50 and $671.50 a seat a year. A Sync-Only plan is $197 a year per seat for 4,800 sync credits without enrichment.
SourceWhat are sync credits and Lead Finder credits?
Sync credits are consumed pushing a LinkedIn profile into your CRM; Lead Finder credits are consumed finding contact details such as a verified email or phone number. They are metered separately, and sync becomes unlimited from the Grow plan upwards while Lead Finder stays capped on every tier.
SourceDoes LeadCRM work outside Chrome?
No. It is a Chrome extension, so it runs wherever Chrome does and nowhere else. There is no Firefox or Safari build and no standalone web application.
SourceDoes the sync work in both directions?
Yes. The vendor describes bi-directional synchronisation, so CRM activity and LinkedIn conversations stay in step rather than the extension only pushing data one way, and existing CRM records are overlaid onto the LinkedIn profile you are viewing.
SourceKeep looking
Where to go from LeadCRM
- LeadCRM alternativesEvery product people weigh against it
- LeadCRM pricingPlans, floors and what the tiers exclude
- LeadCRM badgesWhich rules it meets, and the figure behind each
- All Sales Enablement softwareThe full category
- Best Sales Enablement softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for LeadCRM, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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