Lavendervs
Grammarly
Grammarly: If you want general writing quality across all business communication rather than sales-specific coaching
Lavender
Real-time email coaching that scores sales emails as you write them in your inbox
As of 31 August 2026, Lavender has a free plan and paid plans start at $29/month. Lavender scores a sales email while you type it and tells you what to cut, based on analysis of a very large body of sales email and reply data. Softwr lists it under Sales Enablement. Lavender is available on Web, Browser extension.
Overview
What Lavender does
Lavender is a browser extension and inbox add-in that scores a sales email as it is written, grading it on length, reading level, tone, personalisation and formatting, and offering specific rewrites. It pulls publicly available context on the recipient into the composer so a representative can personalise without opening five tabs, and gives managers an aggregated view of how their team writes and how those scores correlate with replies. The company has since added Ora, an autonomous agent that researches prospects and drafts outbound emails rather than coaching a human writing them. The distinguishing choice is coaching over generation. Most sales AI writes the email; Lavender tells the representative why theirs is bad, in the moment, which changes how they write the next hundred emails. For a sales leader, that is a durable improvement in a team skill rather than a dependency on a tool, and it is the reason enablement functions buy it as a training instrument rather than as a productivity one. Buyers are individual sellers and sales enablement leaders, mostly in business-to-business software. Pricing is published and modest at the individual level, from a free tier limited to five emails a month, 29 US dollars a month for Starter, 49 for Individual Pro and 99 per seat for teams, with roughly ten per cent off on annual billing. Ora, the agent product, is priced in a different bracket entirely at around 500 US dollars per agent per month, so a team evaluating Lavender should be clear which product the quote refers to.
What people use it for
- A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves
- A new sales development representative who needs feedback on cold email technique between manager one-to-ones
- A founder writing their own outbound who wants a check on length and reading level before sending
- A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Lavender.
- The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
- The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
- It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
- Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
- The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.
Cross-shopped
What people choose instead of Lavender
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LavendervsSalesloft
Salesloft: If the requirement is sending and sequencing at scale rather than improving how individual emails are written
- LavendervsCopy.ai
Copy.ai: If you would rather generate the message outright than be coached through writing it
Pricing
What Lavender costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Basic
Free
- Analyse 5 emails per month
- Personalise 5 emails per month
- Email score and basic suggestions
- Free forever
Starter
$29 /mo
- Unlimited email analysis
- Unlimited personalisation assistant
- Rewrite suggestions
- Mobile preview
- 27 US dollars a month on annual billing
Individual Pro
$49 /mo
- Everything in Starter
- Advanced personalisation
- Deeper recipient research
- 45 US dollars a month on annual billing
Team
$99 /mo
- Everything in Individual Pro
- Aggregated email analytics dashboard
- Manager coaching views
- 89 US dollars per seat a month on annual billing
Capabilities
Features
Real-time email score
Grades an email out of 100 as you write and explains each deduction
Rewrite suggestions
Proposes shorter, clearer alternatives for specific sentences
Recipient personalisation
Surfaces public context on the recipient inside the composer
Mobile-preview check
Shows how the email renders on a phone, where most sales email is read
Tone and reading level analysis
Flags jargon, passive constructions and grade level that suppress replies
Team analytics
Aggregates scores across a team and correlates them with reply rates
Coaching dashboard
Gives managers a view of individual writing habits over time
Ora agent
Researches prospects and drafts outbound emails autonomously, sold separately
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Lavender send emails?
The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.
Is there a genuinely free version?
Yes, five analysed and five personalised emails per month, forever.
Does it work in Outlook?
Yes, alongside Gmail and the major sequence platforms.
Will it improve reply rates?
It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.
Keep looking
Where to go from Lavender
- Lavender alternativesEvery product people weigh against it
- Lavender pricingPlans, floors and what the tiers exclude
- Lavender badgesWhich rules it meets, and the figure behind each
- All Sales Enablement softwareThe full category
- Best Sales Enablement softwareThe shortlist, and how it was cut
Best Sales Enablement software for
Compare Lavender with
- Salesloft
- Regie.ai
- Koncert
- Nooks
- Orum
- Highspot
- Bigtincan
- Klue
- Mediafly
- Trumpet
- Twain
- Attention
- RevenueHero
- Salesforce Commerce Cloud
- Warmly
- Webex
- Trumpet
- Twain
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Softwr does not host reviews and shows no star rating for Lavender, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Lavender
Lavender alternatives
What people switch to, and what they give up
Lavender pricing
Every tier, and where the cost actually lands
Compare Lavender
Put it head to head with anything we hold
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