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Sales Enablement · head to head

LeadCRM vs Potion

LeadCRM logo

LeadCRM

Sales Enablement

LinkedIn to CRM in one click, with enrichment attached

From
Free
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only LeadCRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: LeadCRM chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: LeadCRM covers One-click LinkedIn to CRM sync, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which LeadCRM and Potion actually diverge.

Attributes where LeadCRM and Potion differ
AttributeLeadCRMPotion
Starting priceFree$99/month
Pricing modelfreemiumPer workspace per month
Free tierYesNo
PlatformsChrome, WebWeb, Chrome

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadCRM

  • One-click LinkedIn to CRM sync
  • Custom field mapping
  • Waterfall enrichment
  • Email and phone finder
  • Bi-directional sync
  • CRM overlay on LinkedIn
  • Sales Navigator bulk export
  • Reply-rate tracking

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

LeadCRM

  • Syncing LinkedIn prospects into a CRM without retypingnot Potion
  • Finding a verified email or phone number for a profilenot Potion
  • Checking whether a LinkedIn contact is already in the CRMnot Potion
  • Exporting Sales Navigator search results in bulknot Potion
  • Tracking reply rates on LinkedIn outreach alongside CRM activitynot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot LeadCRM
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot LeadCRM
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot LeadCRM
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot LeadCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadCRM

  • Chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • Everything is metered in credits, and the entry paid tier gives 200 sync credits a month. A team prospecting at volume reaches unlimited sync only on the Grow plan at $39.96 a seat.
  • Headline prices are the yearly rate. Paying monthly costs more, and the site presents the discounted figure first.
  • The advertised prices are per seat, so a five-person sales team on Grow is paying roughly $2,400 a year rather than the $39.96 on the page.
  • Enrichment accuracy is asserted rather than published. Waterfall enrichment across 700 million contacts is the vendor's own figure with no independent match-rate or bounce-rate data behind it, which is the number that actually decides whether a tool like this pays for itself.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

LeadCRM

Free
  • FreeFree
    • 30 Lead Finder credits
    • 10 sync credits a month
    • 10 Sales Navigator exports a day
  • Professional$23.96/month
    • 150 Lead Finder credits
    • 200 sync credits a month
    • 100 Sales Navigator exports a day
  • Grow$39.96/month
    • 400 Lead Finder credits
    • Unlimited sync credits
    • 150 Sales Navigator exports a day
  • Ultimate$55.96/month
    • 1,200 Lead Finder credits
    • Unlimited sync credits
    • 600 Sales Navigator exports a day

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose LeadCRM if

  • You need one-click linkedin to crm sync.
  • You want to start without paying.
  • You work on Chrome, Web.
  • You also want custom field mapping.
LeadCRM review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is LeadCRM or Potion better?
Neither clearly leads. LeadCRM starts at Free and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadCRM or Potion?
LeadCRM has a free tier; the other does not. Paid plans start at Free for LeadCRM and $99/month for Potion.
Does LeadCRM or Potion run on more platforms?
LeadCRM runs on Chrome, Web. Potion runs on Web, Chrome.
Can I use LeadCRM for free?
Yes. LeadCRM has a free tier, so you can try it without paying. Potion starts at $99/month.
What is LeadCRM best used for?
LeadCRM is most often used for syncing linkedin prospects into a crm without retyping, finding a verified email or phone number for a profile, checking whether a linkedin contact is already in the crm, exporting sales navigator search results in bulk. Of those, syncing linkedin prospects into a crm without retyping and finding a verified email or phone number for a profile are not what Potion is typically brought in for.
What can LeadCRM do that Potion cannot?
LeadCRM covers One-click LinkedIn to CRM sync, Custom field mapping, Waterfall enrichment, Email and phone finder. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

LeadCRM: Which CRMs does LeadCRM sync with?

HubSpot, Salesforce, Zoho CRM, Pipedrive, Copper, GoHighLevel, Close and Google Sheets, with others reachable through the API. All CRM integrations are available on the free plan.

Source
Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

LeadCRM: Is there a free version of LeadCRM?

Yes, and it is a plan rather than a trial. It includes 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day, 10 AI credits and every CRM integration, with no credit card required.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

LeadCRM: What does LeadCRM cost?

Professional is $23.96 a month, Grow $39.96 and Ultimate $55.96, all per seat and all quoted at the yearly rate, which works out at $287.50, $479.50 and $671.50 a seat a year. A Sync-Only plan is $197 a year per seat for 4,800 sync credits without enrichment.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

LeadCRM: What are sync credits and Lead Finder credits?

Sync credits are consumed pushing a LinkedIn profile into your CRM; Lead Finder credits are consumed finding contact details such as a verified email or phone number. They are metered separately, and sync becomes unlimited from the Grow plan upwards while Lead Finder stays capped on every tier.

Source
Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

LeadCRM: Does LeadCRM work outside Chrome?

No. It is a Chrome extension, so it runs wherever Chrome does and nowhere else. There is no Firefox or Safari build and no standalone web application.

Source
LeadCRM: Does the sync work in both directions?

Yes. The vendor describes bi-directional synchronisation, so CRM activity and LinkedIn conversations stay in step rather than the extension only pushing data one way, and existing CRM records are overlaid onto the LinkedIn profile you are viewing.

Source
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