Surfevs
LeadCRM


LeadCRM: Competes directly on LinkedIn-to-CRM sync with a wider list of supported CRMs and lower per-seat pricing, but without buying signals or an MCP server.

B2B prospecting, enrichment and CRM sync from the browser
As of 17 September 2026, Surfe has a free plan and paid plans start at $39/month. Chrome extension and API that enriches B2B contacts across 15+ data providers and syncs them to Salesforce, HubSpot and Pipedrive with buying signals. Softwr lists it under Sales Enablement. Surfe is available on Browser extension, Web, API.
Overview
Surfe is a B2B prospecting and enrichment platform built around a Chrome extension, aimed at revenue teams who work from LinkedIn and want verified contact data landing in their CRM without manual entry. It finds verified emails and phone numbers, enriches company records, and keeps CRM data current as it changes. What separates it from a straight enrichment extension is the surrounding layer. Enrichment runs waterfall style across more than fifteen data providers rather than a single source, which is what drives match rates on hard-to-find contacts. On top of that it tracks buying signals, meaning job changes, funding rounds, hiring activity and growth metrics, so a list is not just accurate but timed. It also publishes an API and an MCP server, which puts the same data inside Claude, ChatGPT, Gemini, Grok and Perplexity for teams building agent workflows rather than clicking through a UI. The integration story is unusually strong for its size: Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent, alongside Salesforce support and connectors for Salesloft, Outreach and Lemlist on higher tiers. The company states 50,000+ revenue professionals as users, with offices in New York, Paris and Barcelona. Pricing is per user and metered in find credits. Free gives 20 email and 5 mobile credits a month and caps CRM sync at one contact a day. Essential is $49 a user monthly or $39 billed annually; Pro is $89 or $79 annually and raises search from 1,000 results a week to 10,000 a day; Enterprise is custom and adds SSO, SCIM and API access.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Surfe.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.


LeadCRM: Competes directly on LinkedIn-to-CRM sync with a wider list of supported CRMs and lower per-seat pricing, but without buying signals or an MCP server.


Apollo.io: A full sales platform with its own database, sequences and dialler, broader than enrichment and priced for teams that want one system rather than a layer.


Lusha: Contact enrichment with a similar browser extension, competing on data coverage rather than on signals and CRM automation.


Clay: Enrichment across many sources with far more control over how records are assembled, aimed at operators designing a pipeline rather than clicking enrich.
Pricing
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
Essential
$49 /mo
Pro
$89 /mo
Enterprise
On request
Capabilities
Waterfall enrichment
Runs contact lookups across more than fifteen data providers in sequence rather than relying on one, which is what lifts match rates on hard-to-find people.
Chrome extension
Prospect and enrich from the browser while working through LinkedIn, rather than switching to a separate tool.
Buying signals
Tracks job changes, funding rounds, hiring activity and growth metrics, so outreach can be timed rather than only targeted.
CRM sync and automation
Native integrations with Salesforce, HubSpot and Pipedrive that keep records current as contact data changes.
API and MCP server
Exposes the same data to Claude, ChatGPT, Gemini, Grok and Perplexity, for teams building agent workflows instead of clicking a UI.
Company and people search
Search the database directly, capped at 1,000 results a week on lower tiers and 10,000 a day on Pro.
Prospect list builder
Builds target lists with account lookalikes, available from the Pro tier.
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.
SourceSalesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.
SourceLooking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.
SourceYes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.
SourceFor evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.
SourceKeep looking
LinkedIn to CRM in one click, with enrichment attached
Competitive enablement that collects rival signals, curates battlecards and now runs win-loss programmes
Real-time email coaching that scores sales emails as you write them in your inbox
Revenue enablement with interactive value selling calculators and forecasting from the InsightSquared acquisition
Digital sales rooms with mutual action plans, e-signature and a free tier that is genuinely usable
AI agents that run a deal playbook and keep quiet pipeline moving, integrated with HubSpot and Salesforce
Customer and community intelligence that stitches scattered person identities into one go-to-market signal feed
Inbound lead routing, enrichment and scheduling in one workflow layer
Client-facing workspaces for deal rooms, onboarding plans and customer portals
Account-based intent data and revenue intelligence platform for B2B sales and marketing
Digital sales rooms with a free tier and a genuinely usable 29 USD per seat plan
LinkedIn to CRM in one click, with enrichment attached
AI agents that run a deal playbook and keep quiet pipeline moving, integrated with HubSpot and Salesforce
Softwr does not host reviews and shows no star rating for Surfe, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
AI video prospecting that generates one personalised video per prospect from a single recording
Per workspace per monthMeeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch
Per contributor licence per monthCall recording that writes back to the CRM and scores reps against your own qualification framework
quoteMeeting assistant, scheduler and conversation intelligence sold as separate priced layers
Per user per monthAI agents that run a deal playbook and keep quiet pipeline moving, integrated with HubSpot and Salesforce
quoteCustomer and community intelligence that stitches scattered person identities into one go-to-market signal feed
Per month by contact volume