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Sales Enablement · head to head

Bigtincan vs LeadCRM

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
LeadCRM logo

LeadCRM

Sales Enablement

LinkedIn to CRM in one click, with enrichment attached

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only LeadCRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; LeadCRM chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • They diverge on capability: Bigtincan covers AI content recommendations, LeadCRM covers One-click LinkedIn to CRM sync.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Bigtincan and LeadCRM actually diverge.

Attributes where Bigtincan and LeadCRM differ
AttributeBigtincanLeadCRM
Starting priceOn requestFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidChrome, Web
Founded2008Unknown

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in LeadCRM

  • One-click LinkedIn to CRM sync
  • Custom field mapping
  • Waterfall enrichment
  • Email and phone finder
  • Bi-directional sync
  • CRM overlay on LinkedIn
  • Sales Navigator bulk export
  • Reply-rate tracking

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot LeadCRM
  • Sales Enablementnot LeadCRM
  • Ai Automationnot LeadCRM

LeadCRM

  • Syncing LinkedIn prospects into a CRM without retypingnot Bigtincan
  • Finding a verified email or phone number for a profilenot Bigtincan
  • Checking whether a LinkedIn contact is already in the CRMnot Bigtincan
  • Exporting Sales Navigator search results in bulknot Bigtincan
  • Tracking reply rates on LinkedIn outreach alongside CRM activitynot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

LeadCRM

  • Chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • Everything is metered in credits, and the entry paid tier gives 200 sync credits a month. A team prospecting at volume reaches unlimited sync only on the Grow plan at $39.96 a seat.
  • Headline prices are the yearly rate. Paying monthly costs more, and the site presents the discounted figure first.
  • The advertised prices are per seat, so a five-person sales team on Grow is paying roughly $2,400 a year rather than the $39.96 on the page.
  • Enrichment accuracy is asserted rather than published. Waterfall enrichment across 700 million contacts is the vendor's own figure with no independent match-rate or bounce-rate data behind it, which is the number that actually decides whether a tool like this pays for itself.

Pricing, plan by plan

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

LeadCRM

Free
  • FreeFree
    • 30 Lead Finder credits
    • 10 sync credits a month
    • 10 Sales Navigator exports a day
  • Professional$23.96/month
    • 150 Lead Finder credits
    • 200 sync credits a month
    • 100 Sales Navigator exports a day
  • Grow$39.96/month
    • 400 Lead Finder credits
    • Unlimited sync credits
    • 150 Sales Navigator exports a day
  • Ultimate$55.96/month
    • 1,200 Lead Finder credits
    • Unlimited sync credits
    • 600 Sales Navigator exports a day

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose LeadCRM if

  • You need one-click linkedin to crm sync.
  • You want to start without paying.
  • You work on Chrome, Web.
  • You also want custom field mapping.
LeadCRM review

Questions people ask

Is Bigtincan or LeadCRM better?
Neither clearly leads. Bigtincan starts at On request and LeadCRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or LeadCRM?
LeadCRM has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for LeadCRM.
Does Bigtincan or LeadCRM run on more platforms?
Bigtincan runs on Web, iOS, Android. LeadCRM runs on Chrome, Web.
Can I use LeadCRM for free?
Yes. LeadCRM has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what LeadCRM is typically brought in for.
What can Bigtincan do that LeadCRM cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. LeadCRM covers One-click LinkedIn to CRM sync, Custom field mapping, Waterfall enrichment, Email and phone finder.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
LeadCRM: Which CRMs does LeadCRM sync with?

HubSpot, Salesforce, Zoho CRM, Pipedrive, Copper, GoHighLevel, Close and Google Sheets, with others reachable through the API. All CRM integrations are available on the free plan.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
LeadCRM: Is there a free version of LeadCRM?

Yes, and it is a plan rather than a trial. It includes 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day, 10 AI credits and every CRM integration, with no credit card required.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
LeadCRM: What does LeadCRM cost?

Professional is $23.96 a month, Grow $39.96 and Ultimate $55.96, all per seat and all quoted at the yearly rate, which works out at $287.50, $479.50 and $671.50 a seat a year. A Sync-Only plan is $197 a year per seat for 4,800 sync credits without enrichment.

Source
LeadCRM: What are sync credits and Lead Finder credits?

Sync credits are consumed pushing a LinkedIn profile into your CRM; Lead Finder credits are consumed finding contact details such as a verified email or phone number. They are metered separately, and sync becomes unlimited from the Grow plan upwards while Lead Finder stays capped on every tier.

Source
LeadCRM: Does LeadCRM work outside Chrome?

No. It is a Chrome extension, so it runs wherever Chrome does and nowhere else. There is no Firefox or Safari build and no standalone web application.

Source
LeadCRM: Does the sync work in both directions?

Yes. The vendor describes bi-directional synchronisation, so CRM activity and LinkedIn conversations stay in step rather than the extension only pushing data one way, and existing CRM records are overlaid onto the LinkedIn profile you are viewing.

Source
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