Software · head to head
Reynolds and Reynolds vs Tekion
The short version
- Each has a real cost: Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales; Tekion the Internet Archive's capture of Tekion's homepage on 22 January 2021 stated the platform carries a 30-day cancellation notice rather than a long-term contract lock-in, and charges zero integration fees to OEM and ecosystem partners; no price figure was published, only 'Request Demo'.
- They diverge on capability: Reynolds and Reynolds covers ERA-IGNITE DMS, Tekion covers Cloud-native DMS.
Where they differ
Only the attributes on which Reynolds and Reynolds and Tekion actually diverge.
| Attribute | Reynolds and Reynolds | Tekion |
|---|---|---|
| Platforms | Web, Desktop, Mobile | Web, Ios, Android, Api |
| Founded | 1866 | 2016 |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Reynolds and Reynolds
- ERA-IGNITE DMS
- docuPAD F&I
- Sales management
- Customer management
- Inventory control
- OEM portals
- Credit agencies
- Lender platforms
Only in Tekion
- Cloud-native DMS
- Digital retail
- AI-powered CRM
- Real-time analytics
- Mobile-first design
- OEM systems
- Third-party tools
- Credit bureaus
Both cover
- Service scheduling
- Parts management
- Accounting suite
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Reynolds and Reynolds
- Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot Tekion
Tekion
- DMS modernizationnot Reynolds and Reynolds
- Digital transformationnot Reynolds and Reynolds
- Multi-store operationsnot Reynolds and Reynolds
- Customer experiencenot Reynolds and Reynolds
- Data analyticsnot Reynolds and Reynolds
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Reynolds and Reynolds
- Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
Tekion
- The Internet Archive's capture of Tekion's homepage on 22 January 2021 stated the platform carries a 30-day cancellation notice rather than a long-term contract lock-in, and charges zero integration fees to OEM and ecosystem partners; no price figure was published, only 'Request Demo'.
Pricing, plan by plan
Reynolds and Reynolds
On request- ERA-IGNITE$undefined/month
- Core DMS
- Sales & desking
- Service & parts
- ERA-IGNITE Plus$undefined/month
- Everything in ERA-IGNITE
- Advanced CRM
- Digital solutions
- Enterprise Solutions$undefined/month
- Full platform access
- Custom integrations
- Dedicated account team
Tekion
On request- DMS Core$undefined/month
- Sales & F&I
- Service & parts
- Accounting
- Retail Cloud$undefined/month
- Full DMS
- Digital retail
- Advanced CRM
- Enterprise$undefined/month
- Everything included
- Custom integrations
- Dedicated success team
Which should you pick?
Choose Reynolds and Reynolds if
- You need era-ignite dms.
- You work on Web, Desktop, Mobile.
- You also want docupad f&i.
Choose Tekion if
- You need cloud-native dms.
- You work on Web, Ios, Android, Api.
- You also want digital retail.
Questions people ask
- Is Reynolds and Reynolds or Tekion better?
- Neither clearly leads. Reynolds and Reynolds starts at On request and Tekion at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Reynolds and Reynolds or Tekion?
- Reynolds and Reynolds starts at On request and Tekion at On request.
- Does Reynolds and Reynolds or Tekion run on more platforms?
- Reynolds and Reynolds runs on Web, Desktop, Mobile. Tekion runs on Web, Ios, Android, Api.
- What is Reynolds and Reynolds best used for?
- Reynolds and Reynolds is most often used for auto dealerships running a dealer management system across sales, finance and insurance, and service. Of those, auto dealerships running a dealer management system across sales, finance and insurance, and service is not what Tekion is typically brought in for.
- What can Reynolds and Reynolds do that Tekion cannot?
- Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Customer management. Tekion covers Cloud-native DMS, Digital retail, AI-powered CRM, Real-time analytics. Both handle Service scheduling, Parts management, Accounting suite, SOC2.


