Automotive · head to head
Mitchell 1 vs Reynolds and Reynolds
The short version
- Each has a real cost: Mitchell 1 the initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period; Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
- They diverge on capability: Mitchell 1 covers ProDemand repair info, Reynolds and Reynolds covers ERA-IGNITE DMS.
Where they differ
Only the attributes on which Mitchell 1 and Reynolds and Reynolds actually diverge.
| Attribute | Mitchell 1 | Reynolds and Reynolds |
|---|---|---|
| Starting price | $189/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Desktop, Mobile, Tablet | Web, Desktop, Mobile |
| Founded | 1918 | 1866 |
Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mitchell 1
- ProDemand repair info
- Wiring diagrams
- TSB database
- Recall information
- Labor times
- Parts ordering
- Shop management
- Parts suppliers
Only in Reynolds and Reynolds
- ERA-IGNITE DMS
- docuPAD F&I
- Sales management
- Service scheduling
- Parts management
- Accounting suite
- Inventory control
- OEM portals
Both cover
- Customer management
What people use each for
The jobs each tool is most often brought in to do.
Mitchell 1
- Automotive repair information, wiring diagrams and OEM procedures for independent shopsnot Reynolds and Reynolds
- Shop management including estimating, invoicing and work ordersnot Reynolds and Reynolds
- Labour time and parts pricing lookup for repair estimatesnot Reynolds and Reynolds
Reynolds and Reynolds
- Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot Mitchell 1
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mitchell 1
- The initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
- After the initial term the subscription renews automatically month to month and cancelling requires 30 days notice
- Mitchell 1 reserves the right to change pricing on notice before each rental renewal period
- Billing is monthly with payment due within 30 calendar days of the invoice date
- The product ordering page at mitchell1.com/products/order-prodemand redirects to a separate storefront at buymitchell1.net that blocks automated reads
Reynolds and Reynolds
- Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
Pricing, plan by plan
Mitchell 1
$189/month- ProDemand$189/month
- Repair procedures
- Wiring diagrams
- TSBs & recalls
- Manager SE$249/month
- Shop management
- Work orders
- Customer database
- Complete Package$399/month
- ProDemand
- Manager SE
- SocialCRM
Reynolds and Reynolds
On request- ERA-IGNITE$undefined/month
- Core DMS
- Sales & desking
- Service & parts
- ERA-IGNITE Plus$undefined/month
- Everything in ERA-IGNITE
- Advanced CRM
- Digital solutions
- Enterprise Solutions$undefined/month
- Full platform access
- Custom integrations
- Dedicated account team
Which should you pick?
Choose Mitchell 1 if
- You need prodemand repair info.
- You work on Web, Desktop, Mobile, Tablet.
- You also want wiring diagrams.
Choose Reynolds and Reynolds if
- You need era-ignite dms.
- You work on Web, Desktop, Mobile.
- You also want docupad f&i.
Questions people ask
- Is Mitchell 1 or Reynolds and Reynolds better?
- Neither clearly leads. Mitchell 1 starts at $189/month and Reynolds and Reynolds at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mitchell 1 or Reynolds and Reynolds?
- Mitchell 1 starts at $189/month and Reynolds and Reynolds at On request.
- Does Mitchell 1 or Reynolds and Reynolds run on more platforms?
- Mitchell 1 runs on Web, Desktop, Mobile, Tablet. Reynolds and Reynolds runs on Web, Desktop, Mobile.
- What is Mitchell 1 best used for?
- Mitchell 1 is most often used for automotive repair information, wiring diagrams and oem procedures for independent shops, shop management including estimating, invoicing and work orders, labour time and parts pricing lookup for repair estimates. Of those, automotive repair information, wiring diagrams and oem procedures for independent shops and shop management including estimating, invoicing and work orders are not what Reynolds and Reynolds is typically brought in for.
- What can Mitchell 1 do that Reynolds and Reynolds cannot?
- Mitchell 1 covers ProDemand repair info, Wiring diagrams, TSB database, Recall information. Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Service scheduling. Both handle Customer management.
Related pages
More on Reynolds and Reynolds
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- Reynolds and Reynolds vs Carfax
- Reynolds and Reynolds vs CDK Global
- Reynolds and Reynolds vs Edmunds
- Reynolds and Reynolds vs AutoCheck
- Reynolds and Reynolds vs CARFAX for Dealers
- Reynolds and Reynolds vs Cox Automotive
- Reynolds and Reynolds vs AllData
- Reynolds and Reynolds vs Black Book
- Reynolds and Reynolds vs CarGurus
- Reynolds and Reynolds vs Cars.com
- Reynolds and Reynolds vs CCC Intelligent Solutions
- Reynolds and Reynolds vs Kelley Blue Book
- Reynolds and Reynolds vs Tekion
- Reynolds and Reynolds vs Audatex
- Reynolds and Reynolds vs Autel MaxiSys
- Reynolds and Reynolds vs AutoFluent
- Reynolds and Reynolds vs AutoiPacket
- Reynolds and Reynolds vs AutoTrader


