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Automotive · head to head

Edmunds vs Reynolds and Reynolds

Edmunds logo

Edmunds

Automotive

Car research, reviews, and pricing

From
Free
Rated
-
Full reviewWebsite
Reynolds and Reynolds logo

Reynolds and Reynolds

Automotive

Your dealership. Your way.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Edmunds has a free tier, so it costs nothing to try first.
  • Each has a real cost: Edmunds edmunds' Dealership API terms of use limit cached API content to 30 days, after which it must be purged, and forbid copying, storing or archiving content beyond that window, per the vendor's own developer terms.; Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
  • They diverge on capability: Edmunds covers Vehicle reviews, Reynolds and Reynolds covers ERA-IGNITE DMS.

Where they differ

Only the attributes on which Edmunds and Reynolds and Reynolds actually diverge.

Attributes where Edmunds and Reynolds and Reynolds differ
AttributeEdmundsReynolds and Reynolds
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Mobile, AppWeb, Desktop, Mobile
Founded19661866

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Edmunds

  • Vehicle reviews
  • Pricing tools
  • Comparisons
  • Expert ratings
  • Buyer guides
  • Dealer locator
  • Lease calculators
  • True Market Value pricing

Only in Reynolds and Reynolds

  • ERA-IGNITE DMS
  • docuPAD F&I
  • Sales management
  • Service scheduling
  • Parts management
  • Accounting suite
  • Customer management
  • Inventory control

What people use each for

The jobs each tool is most often brought in to do.

Edmunds

  • Dealership Managementnot Reynolds and Reynolds
  • Service Schedulingnot Reynolds and Reynolds
  • Inventory Managementnot Reynolds and Reynolds
  • Sales Operationsnot Reynolds and Reynolds
  • Customer Relationshipnot Reynolds and Reynolds

Reynolds and Reynolds

  • Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot Edmunds

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Edmunds

  • Edmunds' Dealership API terms of use limit cached API content to 30 days, after which it must be purged, and forbid copying, storing or archiving content beyond that window, per the vendor's own developer terms.

Reynolds and Reynolds

  • Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales

Pricing, plan by plan

Edmunds

Free
  • FreeFree
    • Vehicle comparisons
    • Expert reviews
    • Price estimates
  • Premium Dealer$399/month
    • Lead generation
    • Dealer profile
    • Customer reviews
  • Enterprise$999/month
    • Everything in Premium
    • Custom integration
    • API access

Reynolds and Reynolds

On request
  • ERA-IGNITE$undefined/month
    • Core DMS
    • Sales & desking
    • Service & parts
  • ERA-IGNITE Plus$undefined/month
    • Everything in ERA-IGNITE
    • Advanced CRM
    • Digital solutions
  • Enterprise Solutions$undefined/month
    • Full platform access
    • Custom integrations
    • Dedicated account team

Which should you pick?

Choose Edmunds if

  • You need vehicle reviews.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want pricing tools.
Edmunds review

Choose Reynolds and Reynolds if

  • You need era-ignite dms.
  • You work on Web, Desktop, Mobile.
  • You also want docupad f&i.
Reynolds and Reynolds review

Questions people ask

Is Edmunds or Reynolds and Reynolds better?
Neither clearly leads. Edmunds starts at Free and Reynolds and Reynolds at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Edmunds or Reynolds and Reynolds?
Edmunds has a free tier; the other does not. Paid plans start at Free for Edmunds and On request for Reynolds and Reynolds.
Does Edmunds or Reynolds and Reynolds run on more platforms?
Edmunds runs on Web, Mobile, App. Reynolds and Reynolds runs on Web, Desktop, Mobile.
Can I use Edmunds for free?
Yes. Edmunds has a free tier, so you can try it without paying. Reynolds and Reynolds starts at On request.
What is Edmunds best used for?
Edmunds is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Reynolds and Reynolds is typically brought in for.
What can Edmunds do that Reynolds and Reynolds cannot?
Edmunds covers Vehicle reviews, Pricing tools, Comparisons, Expert ratings. Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Service scheduling.
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