Automotive · pricing
Reynolds and Reynolds pricing
Reynolds and Reynolds publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Reynolds and Reynolds pricing is on request across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 3
- Free tier
- Not on record
Reynolds and Reynolds plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| ERA-IGNITE | On request | 5 | Entry tier |
| ERA-IGNITE Plus | On request | 5 | Priced on request |
| Enterprise Solutions | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
ERA-IGNITE
On requestThe entry tier. It covers core dms, sales & desking, service & parts, accounting, docupad integration.
ERA-IGNITE Plus
On requestOver ERA-IGNITE, this tier adds:
- Everything in ERA-IGNITE
- Advanced CRM
- Digital solutions
- Enhanced reporting
- Multi-store management
Enterprise Solutions
On requestOver ERA-IGNITE Plus, this tier adds:
- Full platform access
- Custom integrations
- Dedicated account team
- Priority support
- Consulting services
What the product covers
The full Reynolds and Reynolds feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- ERA-IGNITE DMS
- docuPAD F&I
- Sales management
- Service scheduling
- Parts management
- Accounting suite
- Customer management
- Inventory control
Integrations
- OEM portals
- Credit agencies
- Lender platforms
- Marketing tools
- Third-party DMS
- Vehicle valuations
- Document management
- Compliance systems
Security
- SOC2
- PCI DSS
- Encryption
- Audit trails
Deployment
- Cloud deployment
- On-premise deployment
Platform
- Web support
- Desktop support
- Mobile support
Localization
- English language support
- Spanish language support
People bring Reynolds and Reynolds in for auto dealerships running a dealer management system across sales, finance and insurance, and service. If that is not the job you are buying for, the alternatives to Reynolds and Reynolds are worth a look before you commit to a tier.
How that compares in Automotive
Too few automotive tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Reynolds and Reynolds (this page) | On request | quote | - | |
| Tesla | Free | Free app, hardware bound to a Tesla vehicle, some features need Premium Connectivity | - | vs Reynolds and Reynolds |
| CARFAX for Dealers | On request | subscription | - | vs Reynolds and Reynolds |
| DealerSocket | On request | quote | - | vs Reynolds and Reynolds |
| Epicor DMS | On request | quote | - | vs Reynolds and Reynolds |
| CDK Global | On request | quote | - | vs Reynolds and Reynolds |
| Black Book | $199/month | subscription | - | vs Reynolds and Reynolds |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Reynolds and Reynolds badges page.
Before you pay for Reynolds and Reynolds
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Reynolds and Reynolds against the tools that do have one before committing.
Reynolds and Reynolds runs on web, desktop, mobile, and is published by The Reynolds and Reynolds Company of Dayton, OH. The full record is on the Reynolds and Reynolds review, and the rest of the category is under best automotive tools.
Reynolds and Reynolds pricing questions
- How much does Reynolds and Reynolds cost?
- Reynolds and Reynolds publishes 3 tiers, from On request for ERA-IGNITE up to On request for Enterprise Solutions. The cheapest paid tier is On request.
- Does Reynolds and Reynolds have a free plan?
- Not on the record we hold: Reynolds and Reynolds is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between ERA-IGNITE and ERA-IGNITE Plus on Reynolds and Reynolds?
- ERA-IGNITE Plus costs On request against On request, and adds everything in era-ignite, advanced crm, digital solutions, enhanced reporting.
- Which automotive tools can I use without paying?
- 1 of the 8 automotive tools listed alongside Reynolds and Reynolds have a free tier: Tesla.
- What am I actually paying for with Reynolds and Reynolds?
- The record lists 27 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for auto dealerships running a dealer management system across sales, finance and insurance, and service.
- Does Reynolds and Reynolds charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Reynolds and Reynolds prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Reynolds and Reynolds against before paying?
- The closest automotive tools in this directory are Tesla, CARFAX for Dealers, DealerSocket, Epicor DMS. Each has a side-by-side comparison with Reynolds and Reynolds covering price, platforms and features.