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Automotive · head to head

KBB vs Reynolds and Reynolds

KBB logo

KBB

Automotive

Vehicle pricing and research from Kelley Blue Book

From
Free
Rated
-
Full reviewWebsite
Reynolds and Reynolds logo

Reynolds and Reynolds

Automotive

Your dealership. Your way.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only KBB has a free tier, so it costs nothing to try first.
  • Each has a real cost: KBB kBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture; Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
  • They diverge on capability: KBB covers Vehicle pricing, Reynolds and Reynolds covers ERA-IGNITE DMS.

Where they differ

Only the attributes on which KBB and Reynolds and Reynolds actually diverge.

Attributes where KBB and Reynolds and Reynolds differ
AttributeKBBReynolds and Reynolds
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Mobile, AppWeb, Desktop, Mobile
Founded19261866

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KBB

  • Vehicle pricing
  • Trade-in values
  • Depreciation estimates
  • Expert reviews
  • Comparisons
  • Research tools
  • Cost of ownership
  • Inventory search

Only in Reynolds and Reynolds

  • ERA-IGNITE DMS
  • docuPAD F&I
  • Sales management
  • Service scheduling
  • Parts management
  • Accounting suite
  • Customer management
  • Inventory control

Both cover

  • Marketing tools

What people use each for

The jobs each tool is most often brought in to do.

KBB

  • Dealership Managementnot Reynolds and Reynolds
  • Service Schedulingnot Reynolds and Reynolds
  • Inventory Managementnot Reynolds and Reynolds
  • Sales Operationsnot Reynolds and Reynolds
  • Customer Relationshipnot Reynolds and Reynolds

Reynolds and Reynolds

  • Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot KBB

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KBB

  • KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture

Reynolds and Reynolds

  • Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales

Pricing, plan by plan

KBB

Free
  • FreeFree
    • Vehicle values
    • Pricing data
    • Expert reviews
  • Dealer Instant Offer$299/month
    • Instant offer capability
    • Lead generation
    • Customer tools

Reynolds and Reynolds

On request
  • ERA-IGNITE$undefined/month
    • Core DMS
    • Sales & desking
    • Service & parts
  • ERA-IGNITE Plus$undefined/month
    • Everything in ERA-IGNITE
    • Advanced CRM
    • Digital solutions
  • Enterprise Solutions$undefined/month
    • Full platform access
    • Custom integrations
    • Dedicated account team

Which should you pick?

Choose KBB if

  • You need vehicle pricing.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want trade-in values.
KBB review

Choose Reynolds and Reynolds if

  • You need era-ignite dms.
  • You work on Web, Desktop, Mobile.
  • You also want docupad f&i.
Reynolds and Reynolds review

Questions people ask

Is KBB or Reynolds and Reynolds better?
Neither clearly leads. KBB starts at Free and Reynolds and Reynolds at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KBB or Reynolds and Reynolds?
KBB has a free tier; the other does not. Paid plans start at Free for KBB and On request for Reynolds and Reynolds.
Does KBB or Reynolds and Reynolds run on more platforms?
KBB runs on Web, Mobile, App. Reynolds and Reynolds runs on Web, Desktop, Mobile.
Can I use KBB for free?
Yes. KBB has a free tier, so you can try it without paying. Reynolds and Reynolds starts at On request.
What is KBB best used for?
KBB is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Reynolds and Reynolds is typically brought in for.
What can KBB do that Reynolds and Reynolds cannot?
KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews. Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Service scheduling. Both handle Marketing tools.
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