Softwr

Automotive · head to head

CDK Global vs Reynolds and Reynolds

CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite
Reynolds and Reynolds logo

Reynolds and Reynolds

Automotive

Your dealership. Your way.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CDK Global no pricing information is published on the website; Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
  • They diverge on capability: CDK Global covers Dealer Management System, Reynolds and Reynolds covers ERA-IGNITE DMS.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CDK Global and Reynolds and Reynolds actually diverge.

Attributes where CDK Global and Reynolds and Reynolds differ
AttributeCDK GlobalReynolds and Reynolds
PlatformsWeb, Desktop, ApiWeb, Desktop, Mobile
Founded20141866

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing
  • OEM systems

Only in Reynolds and Reynolds

  • ERA-IGNITE DMS
  • docuPAD F&I
  • Sales management
  • Parts management
  • Accounting suite
  • Customer management
  • Inventory control
  • OEM portals

Both cover

  • Service scheduling
  • SOC2
  • PCI DSS

What people use each for

The jobs each tool is most often brought in to do.

CDK Global

  • Dealership operationsnot Reynolds and Reynolds
  • Sales managementnot Reynolds and Reynolds
  • Service departmentnot Reynolds and Reynolds
  • Parts managementnot Reynolds and Reynolds
  • Financial reportingnot Reynolds and Reynolds

Reynolds and Reynolds

  • Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot CDK Global

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

Reynolds and Reynolds

  • Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales

Pricing, plan by plan

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Reynolds and Reynolds

On request
  • ERA-IGNITE$undefined/month
    • Core DMS
    • Sales & desking
    • Service & parts
  • ERA-IGNITE Plus$undefined/month
    • Everything in ERA-IGNITE
    • Advanced CRM
    • Digital solutions
  • Enterprise Solutions$undefined/month
    • Full platform access
    • Custom integrations
    • Dedicated account team

Which should you pick?

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Choose Reynolds and Reynolds if

  • You need era-ignite dms.
  • You work on Web, Desktop, Mobile.
  • You also want docupad f&i.
Reynolds and Reynolds review

Questions people ask

Is CDK Global or Reynolds and Reynolds better?
Neither clearly leads. CDK Global starts at On request and Reynolds and Reynolds at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CDK Global or Reynolds and Reynolds?
CDK Global starts at On request and Reynolds and Reynolds at On request.
Does CDK Global or Reynolds and Reynolds run on more platforms?
CDK Global runs on Web, Desktop, Api. Reynolds and Reynolds runs on Web, Desktop, Mobile.
What is CDK Global best used for?
CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what Reynolds and Reynolds is typically brought in for.
What can CDK Global do that Reynolds and Reynolds cannot?
CDK Global covers Dealer Management System, Sales desking, F&I management, Parts inventory. Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Parts management. Both handle Service scheduling, SOC2, PCI DSS.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
Share

Related pages

More on CDK Global

More on Reynolds and Reynolds

Keep looking

Other head to heads