Software · head to head
CDK Global vs Reynolds and Reynolds
The short version
- They diverge on capability: CDK Global covers Dealer Management System, Reynolds and Reynolds covers ERA-IGNITE DMS.
Where they differ
Only the attributes on which CDK Global and Reynolds and Reynolds actually diverge.
| Attribute | CDK Global | Reynolds and Reynolds |
|---|---|---|
| Platforms | Web, Desktop, Api | Web, Desktop, Mobile |
| Founded | 2014 | 1866 |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CDK Global
- Dealer Management System
- Sales desking
- F&I management
- Parts inventory
- Accounting
- CRM integration
- Digital retailing
- OEM systems
Only in Reynolds and Reynolds
- ERA-IGNITE DMS
- docuPAD F&I
- Sales management
- Parts management
- Accounting suite
- Customer management
- Inventory control
- OEM portals
Both cover
- Service scheduling
- SOC2
- PCI DSS
What people use each for
The jobs each tool is most often brought in to do.
CDK Global
- Dealership operationsnot Reynolds and Reynolds
- Sales managementnot Reynolds and Reynolds
- Service departmentnot Reynolds and Reynolds
- Parts managementnot Reynolds and Reynolds
- Financial reportingnot Reynolds and Reynolds
Reynolds and Reynolds
- Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot CDK Global
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CDK Global
Nothing recorded yet. See the CDK Global review.
Reynolds and Reynolds
- Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
Pricing, plan by plan
CDK Global
On request- Drive$undefined/month
- Core DMS functionality
- Sales & F&I
- Service & parts
- Drive+$undefined/month
- Everything in Drive
- Advanced CRM
- Digital retailing
- Enterprise$undefined/month
- Everything in Drive+
- Custom integrations
- Dedicated support
Reynolds and Reynolds
On request- ERA-IGNITE$undefined/month
- Core DMS
- Sales & desking
- Service & parts
- ERA-IGNITE Plus$undefined/month
- Everything in ERA-IGNITE
- Advanced CRM
- Digital solutions
- Enterprise Solutions$undefined/month
- Full platform access
- Custom integrations
- Dedicated account team
Which should you pick?
Choose CDK Global if
- You need dealer management system.
- You work on Web, Desktop, Api.
- You also want sales desking.
Choose Reynolds and Reynolds if
- You need era-ignite dms.
- You work on Web, Desktop, Mobile.
- You also want docupad f&i.
Questions people ask
- Is CDK Global or Reynolds and Reynolds better?
- Neither clearly leads. CDK Global starts at On request and Reynolds and Reynolds at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CDK Global or Reynolds and Reynolds?
- CDK Global starts at On request and Reynolds and Reynolds at On request.
- Does CDK Global or Reynolds and Reynolds run on more platforms?
- CDK Global runs on Web, Desktop, Api. Reynolds and Reynolds runs on Web, Desktop, Mobile.
- What is CDK Global best used for?
- CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what Reynolds and Reynolds is typically brought in for.
- What can CDK Global do that Reynolds and Reynolds cannot?
- CDK Global covers Dealer Management System, Sales desking, F&I management, Parts inventory. Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Parts management. Both handle Service scheduling, SOC2, PCI DSS.


