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Automotive · head to head

NADA Guides vs Shopmonkey

NADA Guides logo

NADA Guides

Automotive

Trusted vehicle valuation for dealerships

From
Free
Rated
-
Full reviewWebsite
Shopmonkey logo

Shopmonkey

Automotive

The all-in-one auto shop software

From
$215/month
Rated
-
Full reviewWebsite

The short version

  • Only NADA Guides has a free tier, so it costs nothing to try first.
  • Each has a real cost: NADA Guides does not include private party transaction data, only dealer pricing; Shopmonkey included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • They diverge on capability: NADA Guides covers Vehicle valuations, Shopmonkey covers Digital estimates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which NADA Guides and Shopmonkey actually diverge.

Attributes where NADA Guides and Shopmonkey differ
AttributeNADA GuidesShopmonkey
Starting priceFree$215/month
Free tierYesNo
PlatformsWeb, Mobile WebWeb, Ios, Android
Founded19172016

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NADA Guides

  • Vehicle valuations
  • Retail pricing
  • Trade-in values
  • Market analysis
  • Dealer reports
  • Historical pricing
  • Regional data
  • Mobile application

Only in Shopmonkey

  • Digital estimates
  • Work order management
  • Digital inspections
  • Customer messaging
  • Parts ordering
  • Payment processing
  • Appointment scheduling
  • Reporting & analytics

What people use each for

The jobs each tool is most often brought in to do.

NADA Guides

  • Dealership Managementnot Shopmonkey
  • Service Schedulingnot Shopmonkey
  • Inventory Managementnot Shopmonkey
  • Sales Operationsnot Shopmonkey
  • Customer Relationshipnot Shopmonkey

Shopmonkey

  • Managing estimates, repair orders and invoicing in an auto repair shopnot NADA Guides
  • Digital vehicle inspections sent to customers by text or emailnot NADA Guides
  • Tracking parts inventory, purchase orders and technician timenot NADA Guides

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NADA Guides

  • Does not include private party transaction data, only dealer pricing
  • Valuations updated monthly or quarterly, not in real-time
  • Accuracy decreases for older and rare vehicle models
  • User input errors for mileage, condition, and trim level significantly affect valuations

Shopmonkey

  • Included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • The Basic plan at $239 per month allows only 2 digital vehicle inspection templates; unlimited inspections require Clever
  • Inventory management, purchase orders, time clock tracking and customisable workflow are all excluded from the Basic plan
  • Multi-Shop is custom priced with no published rate and additional user licences on it are call-for-pricing
  • The discounted rates of $215, $359 and $449 per month require annual billing rather than monthly
  • Annual billing saves up to 10%, so the monthly premium is roughly 11% higher

Pricing, plan by plan

NADA Guides

Free
  • FreeFree
    • Basic valuations
    • Pricing reports
    • Mobile access
  • Professional$149/month
    • Everything in Free
    • Advanced reports
    • Market insights
  • Dealer Packages$undefined/month
    • Everything in Professional
    • Custom integrations
    • Data feeds

Shopmonkey

$215/month
  • Basic$239/month
    • 3 user licenses
    • $215/month with annual billing (10% savings)
    • 2-way text and email
  • Clever$399/month
    • 4 user licenses
    • $359/month with annual billing
    • unlimited DVI templates
  • Genius$499/month
    • 5 user licenses
    • $449/month with annual billing
    • coupons manager
  • Multi-Shop$null/custom
    • for franchises and 100+ location operations
    • cross-location reporting
    • standardization

Which should you pick?

Choose NADA Guides if

  • You need vehicle valuations.
  • You want to start without paying.
  • You work on Web, Mobile Web.
  • You also want retail pricing.
NADA Guides review

Choose Shopmonkey if

  • You need digital estimates.
  • You work on Web, Ios, Android.
  • You also want work order management.
Shopmonkey review

Questions people ask

Is NADA Guides or Shopmonkey better?
Neither clearly leads. NADA Guides starts at Free and Shopmonkey at $215/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NADA Guides or Shopmonkey?
NADA Guides has a free tier; the other does not. Paid plans start at Free for NADA Guides and $215/month for Shopmonkey.
Does NADA Guides or Shopmonkey run on more platforms?
NADA Guides runs on Web, Mobile Web. Shopmonkey runs on Web, Ios, Android.
Can I use NADA Guides for free?
Yes. NADA Guides has a free tier, so you can try it without paying. Shopmonkey starts at $215/month.
What is NADA Guides best used for?
NADA Guides is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Shopmonkey is typically brought in for.
What can NADA Guides do that Shopmonkey cannot?
NADA Guides covers Vehicle valuations, Retail pricing, Trade-in values, Market analysis. Shopmonkey covers Digital estimates, Work order management, Digital inspections, Customer messaging.

Answered from the vendors’ own pages

NADA Guides: Is NADAguides free to use?

Yes, NADAguides.com offers free vehicle valuation estimates. The service allows users to get a VIN-based assessment at no cost.

Source
Shopmonkey: How much does Shopmonkey cost?

Shopmonkey's Basic tier is $239/month ($215/month annually), Clever is $399/month ($359/month annually), Genius is $499/month ($449/month annually), and Multi-Shop requires custom pricing. All prices are in USD with up to 10% savings with annual billing.

Source
NADA Guides: What types of vehicles does NADA Guides cover?

NADA Guides provides pricing information for used and new cars, classic cars, motorcycles, recreational vehicles (RVs), boats, and manufactured homes.

Source
Shopmonkey: What features does each Shopmonkey tier include?

Basic includes 3 user licenses, 2-way text and email, and unlimited estimates. Clever adds 4 user licenses and workflow customization. Genius includes 5 user licenses and full platform features including Google Reviews Manager and automated estimate follow-ups.

Source
NADA Guides: How often are NADA valuations updated?

NADA valuations are updated monthly or quarterly, which means they may not reflect real-time market conditions or sudden shifts in supply and demand.

Source
Shopmonkey: What additional costs does Shopmonkey charge?

Shopmonkey charges $249 upfront plus $10/month per card reader device (available for Basic-Genius tiers). Additional user licenses on Basic cost $20/month each. Payment processing fees and QuickBooks Desktop integration require additional charges.

Source
NADA Guides: Does NADAguides include private party sales data?

No. NADA algorithms use only dealer selling prices and do not include private sale values, which can result in higher valuations that don't reflect typical private market prices.

Source
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