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Pure Chat vs ServiceNow

Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Free plan
Yes
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Pure Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Pure Chat growth plan limited to 1 website and 100 SMS notifications; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Pure Chat covers Live chat widget, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Pure Chat and ServiceNow actually diverge.

Attributes where Pure Chat and ServiceNow differ
AttributePure ChatServiceNow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile app, IOS, AndroidWeb, Ios, Android
CategoryLive ChatCustomer Support
Founded20112004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • HubSpot
  • Zapier
  • API
  • Mobile app support

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

Both cover

  • Salesforce
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Pure Chat

  • Customer support chatnot ServiceNow
  • Website engagementnot ServiceNow
  • Lead capturenot ServiceNow
  • Sales chatnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Pure Chat
  • Digital transformationnot Pure Chat
  • Workflow automationnot Pure Chat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.
Pure Chat review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Pure Chat or ServiceNow better?
Neither clearly leads. Pure Chat starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pure Chat or ServiceNow?
Pure Chat has a free tier; the other does not. Paid plans start at Free for Pure Chat and On request for ServiceNow.
Does Pure Chat or ServiceNow run on more platforms?
Pure Chat runs on Web, Mobile app, IOS, Android. ServiceNow runs on Web, Ios, Android.
Can I use Pure Chat for free?
Yes. Pure Chat has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is Pure Chat best used for?
Pure Chat is most often used for customer support chat, website engagement, lead capture, sales chat. Of those, customer support chat and website engagement are not what ServiceNow is typically brought in for.
What can Pure Chat do that ServiceNow cannot?
Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, Web support, Android support.

Answered from the vendors’ own pages

Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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