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Olark vs ServiceNow

Olark logo

Olark

Live Chat

Make your business human

From
$29/month
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Olark the AI website agent is a $400 a month flat plan billed annually at $4,800, which is a large step from the $29 per agent human only plan; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Olark covers Live chat, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Olark and ServiceNow actually diverge.

Attributes where Olark and ServiceNow differ
AttributeOlarkServiceNow
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, Ios, Android
CategoryLive ChatCustomer Support
Founded20092004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Olark

  • Live chat
  • Chat transcripts
  • Visitor insights
  • Customization
  • Offline messaging
  • Shortcuts
  • HubSpot
  • Zendesk

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Both cover

  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Olark

  • Live chat on a website with a small support teamnot ServiceNow
  • Running an AI agent on website conversations with human handoffnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Olark
  • Digital transformationnot Olark
  • Workflow automationnot Olark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Olark

  • The AI website agent is a $400 a month flat plan billed annually at $4,800, which is a large step from the $29 per agent human only plan
  • That flat price covers only one human seat, with each additional seat at $29 a month
  • Regional routing, SSO and custom SLAs require a custom enterprise plan with no published price

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Olark

$29/month
  • Standard AI Website Agent$400/month
    • One human agent seat included
    • Unlimited AI conversations
    • Automatic FAQ and knowledge updates
  • Live Chat Only$29/month
    • Human operators only
    • No AI component
    • Upgradeable to AI later
  • Custom Enterprise$undefined/mo
    • Regional routing
    • Advanced integrations
    • Custom workflows

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Olark if

  • You need live chat.
  • You also want chat transcripts.
Olark review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Olark or ServiceNow better?
Neither clearly leads. Olark starts at $29/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Olark or ServiceNow?
Olark starts at $29/month and ServiceNow at On request.
Does Olark or ServiceNow run on more platforms?
Olark runs on Web. ServiceNow runs on Web, Ios, Android.
What is Olark best used for?
Olark is most often used for live chat on a website with a small support team, running an ai agent on website conversations with human handoff. Of those, live chat on a website with a small support team and running an ai agent on website conversations with human handoff are not what ServiceNow is typically brought in for.
What can Olark do that ServiceNow cannot?
Olark covers Live chat, Chat transcripts, Visitor insights, Customization. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, Slack, Web support.

Answered from the vendors’ own pages

Olark: How much does Olark's Standard AI plan cost?

Olark's Standard AI Website Agent plan costs $400 per month when billed annually ($4,800/year). This includes one human agent seat, unlimited AI conversations, automatic FAQ updates, lead capture, and white glove support with no token limits or overages.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Olark: What is the cost for additional agent seats on Olark?

Additional human agent seats on Olark cost $29 per agent per month. This rate applies when upgrading from the Standard AI plan.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Olark: Does Olark charge based on token usage?

No, Olark explicitly states 'No token costs, ever.' The Standard AI plan charges per agent seat with no usage-based overages or token limits, avoiding unexpected cost spikes during peak traffic periods.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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