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Customer Support · head to head

HubSpot Service Hub vs ServiceNow

HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Rated
-
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot Service Hub has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot Service Hub the free tier is capped at 2 users; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: HubSpot Service Hub covers Ticketing, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Service Hub and ServiceNow actually diverge.

Attributes where HubSpot Service Hub and ServiceNow differ
AttributeHubSpot Service HubServiceNow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Founded20062004

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Service Hub

  • Ticketing
  • Knowledge base
  • Customer feedback
  • Live chat
  • Conversational bots
  • Reporting
  • HubSpot CRM
  • Zoom

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • SAP
  • AWS

Both cover

  • Slack
  • Microsoft Teams
  • Salesforce
  • SOC2
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot ServiceNow
  • Knowledge base and customer self-servicenot ServiceNow
  • Live chat and chatbots on a websitenot ServiceNow
  • Customer feedback surveys and CSATnot ServiceNow
  • Support reporting tied into the HubSpot CRMnot ServiceNow

ServiceNow

  • Enterprise IT managementnot HubSpot Service Hub
  • Digital transformationnot HubSpot Service Hub
  • Workflow automationnot HubSpot Service Hub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
HubSpot Service Hub review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is HubSpot Service Hub or ServiceNow better?
Neither clearly leads. HubSpot Service Hub starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Service Hub or ServiceNow?
HubSpot Service Hub has a free tier; the other does not. Paid plans start at Free for HubSpot Service Hub and On request for ServiceNow.
Does HubSpot Service Hub or ServiceNow run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use HubSpot Service Hub for free?
Yes. HubSpot Service Hub has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is HubSpot Service Hub best used for?
HubSpot Service Hub is most often used for shared inbox and ticketing for a support team, knowledge base and customer self-service, live chat and chatbots on a website, customer feedback surveys and csat. Of those, shared inbox and ticketing for a support team and knowledge base and customer self-service are not what ServiceNow is typically brought in for.
What can HubSpot Service Hub do that ServiceNow cannot?
HubSpot Service Hub covers Ticketing, Knowledge base, Customer feedback, Live chat. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, Microsoft Teams, Salesforce, SOC2.

Answered from the vendors’ own pages

HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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