Customer Support · head to head
Groove vs ServiceNow

Groove
Customer Support
Simple, powerful support for growing businesses
- From
- $12/month
- Rated
- -
The short version
- Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
- They diverge on capability: Groove covers Shared inbox, ServiceNow covers ITSM.
Where they differ
Only the attributes on which Groove and ServiceNow actually diverge.
| Attribute | Groove | ServiceNow |
|---|---|---|
| Starting price | $12/month | On request |
| Pricing model | subscription | quote |
| Founded | 2011 | 2004 |
Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Groove
- Shared inbox
- Knowledge base
- Live chat
- Automation rules
- Reporting
- Collision detection
- Zapier
- Trello
Only in ServiceNow
- ITSM
- IT Operations
- Customer workflows
- Employee workflows
- App development
- AI/ML capabilities
- Microsoft Teams
- SAP
Both cover
- Slack
- Salesforce
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Groove
- Shared inbox and help desk ticketing for small support teamsnot ServiceNow
- Handling email, chat and messaging support in one queuenot ServiceNow
ServiceNow
- Enterprise IT managementnot Groove
- Digital transformationnot Groove
- Workflow automationnot Groove
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Groove
- Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
- A quiet month still pays the 250 ticket floor
- No mailbox limit is published
ServiceNow
- Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
Pricing, plan by plan
Groove
$12/month- Standard$12/month
- 1 mailbox
- Knowledge base
- Live chat
- Plus$20/month
- 5 mailboxes
- Full reporting
- Rules
- Pro$35/month
- 25 mailboxes
- Salesforce
- Enterprise SSO
ServiceNow
On request- IT Service Management$undefined/month
- Incident management
- Problem management
- Change management
- IT Operations Management$undefined/month
- Discovery
- Service mapping
- Event management
- Customer Service Management$undefined/month
- Omnichannel engagement
- Self-service
- Case management
Which should you pick?
Choose Groove if
- You need shared inbox.
- You work on Web, Ios, Android.
- You also want knowledge base.
Choose ServiceNow if
- You need itsm.
- You work on Web, Ios, Android.
- You also want it operations.
Questions people ask
- Is Groove or ServiceNow better?
- Neither clearly leads. Groove starts at $12/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Groove or ServiceNow?
- Groove starts at $12/month and ServiceNow at On request.
- Does Groove or ServiceNow run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Groove best used for?
- Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what ServiceNow is typically brought in for.
- What can Groove do that ServiceNow cannot?
- Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, Salesforce, Web support, Ios support.
Related pages
Other head to heads
- Groove vs Kustomer
- Groove vs Front
- Groove vs Freshdesk
- Groove vs Freshworks Customer Service Suite
- Groove vs Jira Service Management
- Groove vs Salesforce Service Cloud
- Groove vs Zendesk
- Groove vs 8x8 Contact Center
- Groove vs Amazon Connect
- Groove vs BMC Helix
- Groove vs Chatwoot
- Groove vs Customerly
- Groove vs DelightChat
- Groove vs Dialpad Contact Center
- Groove vs Dixa
- Groove vs Freshservice
- Groove vs Gladly
- Groove vs HappyFox
- ServiceNow vs Kustomer
- ServiceNow vs Front
- ServiceNow vs Freshdesk
- ServiceNow vs Freshworks Customer Service Suite
- ServiceNow vs Jira Service Management
- ServiceNow vs Salesforce Service Cloud
- ServiceNow vs Zendesk
- ServiceNow vs 8x8 Contact Center
- ServiceNow vs Amazon Connect
- ServiceNow vs BMC Helix
- ServiceNow vs Chatwoot
- ServiceNow vs Customerly
- ServiceNow vs DelightChat
- ServiceNow vs Dialpad Contact Center
- ServiceNow vs Dixa
- ServiceNow vs Freshservice
- ServiceNow vs Gladly
- ServiceNow vs HappyFox

