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Live Chat · head to head

Bold360 vs ServiceNow

B

Bold360

Live Chat

AI-powered customer engagement and service platform

From
On request
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Bold360 bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Bold360 covers Live chat messaging, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold360 and ServiceNow actually diverge.

Attributes where Bold360 and ServiceNow differ
AttributeBold360ServiceNow
Pricing modelsubscriptionquote
PlatformsWeb, Mobile app, IOS, AndroidWeb, Ios, Android
CategoryLive ChatCustomer Support
Founded20052004

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold360

  • Live chat messaging
  • AI chatbots
  • Email support
  • Knowledge base
  • IBM Watson
  • API
  • Webhooks
  • Mobile app support

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

Both cover

  • Salesforce
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bold360

  • Customer engagementnot ServiceNow
  • Lead generationnot ServiceNow
  • Customer supportnot ServiceNow
  • Sales automationnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Bold360
  • Digital transformationnot Bold360
  • Workflow automationnot Bold360

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold360

  • Bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Bold360

On request
  • Starter$75/month
    • Live chat
    • Basic AI
    • Chatbot
  • Professional$150/month
    • Advanced AI
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Bold360 if

  • You need live chat messaging.
  • You work on Web, Mobile app, IOS, Android.
  • You also want ai chatbots.
Bold360 review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Bold360 or ServiceNow better?
Neither clearly leads. Bold360 starts at On request and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold360 or ServiceNow?
Bold360 starts at On request and ServiceNow at On request.
Does Bold360 or ServiceNow run on more platforms?
Bold360 runs on Web, Mobile app, IOS, Android. ServiceNow runs on Web, Ios, Android.
What is Bold360 best used for?
Bold360 is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what ServiceNow is typically brought in for.
What can Bold360 do that ServiceNow cannot?
Bold360 covers Live chat messaging, AI chatbots, Email support, Knowledge base. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, Web support, Android support.

Answered from the vendors’ own pages

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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