Software · head to head
Front vs ServiceNow

Front
Software
Where teams collaborate on customer communication
- From
- $25/month per seat
- Rated
- -
The short version
- Each has a real cost: Front starter tier limited to single-channel support; omnichannel support requires Professional tier; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
- They diverge on capability: Front covers Shared inbox, ServiceNow covers ITSM.
Where they differ
Only the attributes on which Front and ServiceNow actually diverge.
| Attribute | Front | ServiceNow |
|---|---|---|
| Starting price | $25/month per seat | On request |
| Pricing model | subscription | quote |
| Platforms | Cloud-based SaaS | Web, Ios, Android |
| Founded | 2013 | 2004 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Front
- Shared inbox
- Email collaboration
- Omnichannel messaging
- Analytics
- Workflows
- Integrations
- HubSpot
- Asana
Only in ServiceNow
- ITSM
- IT Operations
- Customer workflows
- Employee workflows
- App development
- AI/ML capabilities
- Microsoft Teams
- SAP
Both cover
- Salesforce
- Slack
- SOC2
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Front
- Multi-team customer support across email, chat, SMS channelsnot ServiceNow
- Enterprises using AI to resolve complex multi-step customer requestsnot ServiceNow
ServiceNow
- Enterprise IT managementnot Front
- Digital transformationnot Front
- Workflow automationnot Front
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Front
- Starter tier limited to single-channel support; omnichannel support requires Professional tier
- AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
- Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
- Advanced analytics excluded from Starter tier
ServiceNow
- Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
Pricing, plan by plan
Front
$25/month per seatNo published plan breakdown. See the Front review.
ServiceNow
On request- IT Service Management$undefined/month
- Incident management
- Problem management
- Change management
- IT Operations Management$undefined/month
- Discovery
- Service mapping
- Event management
- Customer Service Management$undefined/month
- Omnichannel engagement
- Self-service
- Case management
Which should you pick?
Choose Front if
- You need shared inbox.
- You work on Cloud-based SaaS.
- You also want email collaboration.
Choose ServiceNow if
- You need itsm.
- You work on Web, Ios, Android.
- You also want it operations.
Questions people ask
- Is Front or ServiceNow better?
- Neither clearly leads. Front starts at $25/month per seat and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Front or ServiceNow?
- Front starts at $25/month per seat and ServiceNow at On request.
- Does Front or ServiceNow run on more platforms?
- Front runs on Cloud-based SaaS. ServiceNow runs on Web, Ios, Android.
- What is Front best used for?
- Front is most often used for multi-team customer support across email, chat, sms channels, enterprises using ai to resolve complex multi-step customer requests. Of those, multi-team customer support across email, chat, sms channels and enterprises using ai to resolve complex multi-step customer requests are not what ServiceNow is typically brought in for.
- What can Front do that ServiceNow cannot?
- Front covers Shared inbox, Email collaboration, Omnichannel messaging, Analytics. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, Slack, SOC2, Web support.
Related pages
Keep looking
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- Front vs Gladly
- Front vs HappyFox
- ServiceNow vs Kustomer
- ServiceNow vs Groove
- ServiceNow vs Freshdesk
- ServiceNow vs Freshworks Customer Service Suite
- ServiceNow vs Jira Service Management
- ServiceNow vs Salesforce Service Cloud
- ServiceNow vs Zendesk
- ServiceNow vs 8x8 Contact Center
- ServiceNow vs Amazon Connect
- ServiceNow vs BMC Helix
- ServiceNow vs Chatwoot
- ServiceNow vs Customerly
- ServiceNow vs DelightChat
- ServiceNow vs Dialpad Contact Center
- ServiceNow vs Dixa
- ServiceNow vs Freshservice
- ServiceNow vs Gladly
- ServiceNow vs HappyFox

