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Customer Support · head to head

LiveAgent vs ServiceNow

LiveAgent logo

LiveAgent

Customer Support

All-in-one help desk software

From
Free
Rated
-
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only LiveAgent has a free tier, so it costs nothing to try first.
  • Each has a real cost: LiveAgent social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: LiveAgent covers Ticketing system, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LiveAgent and ServiceNow actually diverge.

Attributes where LiveAgent and ServiceNow differ
AttributeLiveAgentServiceNow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support), founded (2004).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LiveAgent

  • Ticketing system
  • Live chat
  • Call center
  • Social media
  • Knowledge base
  • Customer portal
  • WordPress
  • Shopify

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • Salesforce

Both cover

  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

LiveAgent

  • Multichannel help desk covering email, chat, calls and social messagesnot ServiceNow
  • Ticketing and shared inbox for customer support teamsnot ServiceNow

ServiceNow

  • Enterprise IT managementnot LiveAgent
  • Digital transformationnot LiveAgent
  • Workflow automationnot LiveAgent

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LiveAgent

  • Social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
  • The entry plan is limited to 3 email accounts, 2 live chat buttons and 3 contact forms
  • WhatsApp numbers are rationed by plan, at 5 on Large Business and 20 on Enterprise
  • The advertised prices require annual billing, and monthly billing raises the entry plan from $10 to $13 per agent
  • Every published price is a discounted rate against a higher regular price

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

LiveAgent

Free
  • Small Business$10/month
    • Ticketing
    • Live chat
    • Knowledge base
  • Medium Business$19/month
    • Everything in Small
    • Call center
    • IVR
  • Large Business$33/month
    • Everything in Medium
    • Social channels (Facebook, Instagram, X, WhatsApp, Telegram, Viber)
  • Enterprise$46/month
    • Everything in Large
    • Dedicated account manager
    • Priority support

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose LiveAgent if

  • You need ticketing system.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want live chat.
LiveAgent review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is LiveAgent or ServiceNow better?
Neither clearly leads. LiveAgent starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LiveAgent or ServiceNow?
LiveAgent has a free tier; the other does not. Paid plans start at Free for LiveAgent and On request for ServiceNow.
Does LiveAgent or ServiceNow run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use LiveAgent for free?
Yes. LiveAgent has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is LiveAgent best used for?
LiveAgent is most often used for multichannel help desk covering email, chat, calls and social messages, ticketing and shared inbox for customer support teams. Of those, multichannel help desk covering email, chat, calls and social messages and ticketing and shared inbox for customer support teams are not what ServiceNow is typically brought in for.
What can LiveAgent do that ServiceNow cannot?
LiveAgent covers Ticketing system, Live chat, Call center, Social media. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, Web support, Ios support, Android support.

Answered from the vendors’ own pages

LiveAgent: How much does LiveAgent cost?

LiveAgent charges per agent on annual billing: Small Business at $10/agent/month, Medium at $19/agent/month, Large at $33/agent/month, and Enterprise at $46/agent/month (regular rates are $15, $29, $49, and $69 respectively). Monthly billing costs 30% more.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
LiveAgent: Does LiveAgent offer a free trial?

Yes, LiveAgent provides a 30-day free trial with no credit card required, offering full access to all features including AI agents.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
LiveAgent: Are AI agents included in all LiveAgent plans?

Yes, all LiveAgent plans include free AI agents with features like chatbots, answer assistants, human handover, and autoresponders.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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