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Customer Support · head to head

Jira Service Management vs ServiceNow

Jira Service Management logo

Jira Service Management

Customer Support

High-velocity service management

From
Free
Rated
-
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Jira Service Management has a free tier, so it costs nothing to try first.
  • Each has a real cost: Jira Service Management pricing information not available on main product page; Atlassian does not publish standard rates on this landing page; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Jira Service Management covers Incident management, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Jira Service Management and ServiceNow actually diverge.

Attributes where Jira Service Management and ServiceNow differ
AttributeJira Service ManagementServiceNow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Founded20022004

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jira Service Management

  • Incident management
  • Change management
  • Problem management
  • Asset management
  • Knowledge management
  • SLAs
  • Jira Software
  • Confluence

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • Salesforce

Both cover

  • Slack
  • SOC2
  • ISO27001
  • FedRAMP
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Jira Service Management

  • IT service managementnot ServiceNow
  • Incident responsenot ServiceNow
  • Change managementnot ServiceNow
  • Asset trackingnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Jira Service Management
  • Digital transformationnot Jira Service Management
  • Workflow automationnot Jira Service Management

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jira Service Management

  • Pricing information not available on main product page; Atlassian does not publish standard rates on this landing page
  • Customers must navigate to separate pricing section or contact sales for cost information

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Jira Service Management

Free
  • FreeFree
    • 3 agents
    • Ticket management
    • Knowledge base
  • Standard$20/month
    • Unlimited customers
    • 250 agents
    • 20 GB storage
  • Premium$45/month
    • Advanced incident management
    • Asset management
    • Change management
  • Enterprise$undefined/month
    • Unlimited sites
    • 24/7 support
    • Data residency

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Jira Service Management if

  • You need incident management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want change management.
Jira Service Management review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Jira Service Management or ServiceNow better?
Neither clearly leads. Jira Service Management starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jira Service Management or ServiceNow?
Jira Service Management has a free tier; the other does not. Paid plans start at Free for Jira Service Management and On request for ServiceNow.
Does Jira Service Management or ServiceNow run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Jira Service Management for free?
Yes. Jira Service Management has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is Jira Service Management best used for?
Jira Service Management is most often used for it service management, incident response, change management, asset tracking. Of those, it service management and incident response are not what ServiceNow is typically brought in for.
What can Jira Service Management do that ServiceNow cannot?
Jira Service Management covers Incident management, Change management, Problem management, Asset management. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, SOC2, ISO27001, FedRAMP.

Answered from the vendors’ own pages

Jira Service Management: How much does Jira Service Management cost?

Jira Service Management pricing is not published on the main product page. Atlassian requires customers to visit the dedicated pricing section or contact their sales team to obtain rates. Enterprise and volume discounts are available through individual consultation.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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