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HubSpot Live Chat vs ServiceNow

HubSpot Live Chat logo

HubSpot Live Chat

Live Chat

Live chat integrated with HubSpot CRM platform

From
Free
Free plan
Yes
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only HubSpot Live Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot Live Chat no specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: HubSpot Live Chat covers Live chat messaging, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Live Chat and ServiceNow actually diverge.

Attributes where HubSpot Live Chat and ServiceNow differ
AttributeHubSpot Live ChatServiceNow
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Mobile app, IOS, AndroidWeb, Ios, Android
CategoryLive ChatCustomer Support
Founded20062004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Live Chat

  • Live chat messaging
  • CRM integration
  • Visitor identification
  • Chatbot builder
  • Gmail
  • Outlook
  • Mobile app support
  • IOS support

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Both cover

  • Salesforce
  • Slack
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Live Chat

  • Customer engagementnot ServiceNow
  • Lead generationnot ServiceNow
  • Customer supportnot ServiceNow
  • Sales automationnot ServiceNow

ServiceNow

  • Enterprise IT managementnot HubSpot Live Chat
  • Digital transformationnot HubSpot Live Chat
  • Workflow automationnot HubSpot Live Chat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Live Chat

  • No specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page
  • Live chat pricing bundled with broader Marketing Hub plans rather than offered as standalone product pricing
  • Free tier features not detailed on product page, requiring contact or additional navigation for feature clarity

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

HubSpot Live Chat

Free
  • FreeFree
    • Live chat
    • CRM
    • Basic features
  • Starter$50/month
    • Marketing automation
    • Enhanced features
  • Professional$320/month
    • Advanced workflows
    • Custom reporting

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose HubSpot Live Chat if

  • You need live chat messaging.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want crm integration.
HubSpot Live Chat review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is HubSpot Live Chat or ServiceNow better?
Neither clearly leads. HubSpot Live Chat starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Live Chat or ServiceNow?
HubSpot Live Chat has a free tier; the other does not. Paid plans start at Free for HubSpot Live Chat and On request for ServiceNow.
Does HubSpot Live Chat or ServiceNow run on more platforms?
HubSpot Live Chat runs on Web, Mobile app, IOS, Android. ServiceNow runs on Web, Ios, Android.
Can I use HubSpot Live Chat for free?
Yes. HubSpot Live Chat has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is HubSpot Live Chat best used for?
HubSpot Live Chat is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what ServiceNow is typically brought in for.
What can HubSpot Live Chat do that ServiceNow cannot?
HubSpot Live Chat covers Live chat messaging, CRM integration, Visitor identification, Chatbot builder. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, Slack, Web support, Android support.

Answered from the vendors’ own pages

HubSpot Live Chat: What does HubSpot live chat cost?

HubSpot live chat is available free with core functionality and no credit card required. Premium features are available through Marketing Hub Starter, Professional, and Enterprise plans starting at $7/month annually, with details available on the main pricing page.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
HubSpot Live Chat: Is there a free version of HubSpot live chat?

Yes, HubSpot live chat and chatbot builder are available free with core functionality including CRM integration and mobile app access, requiring no credit card to start.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
HubSpot Live Chat: What premium features are included in paid HubSpot live chat plans?

Paid tiers include advanced automation and scaling features through Marketing Hub Starter, Professional, and Enterprise editions with varying levels of functionality and support.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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