Customer Support · alternatives
Alternatives to ServiceNow
24 customer support tools sit alongside ServiceNow in this directory. Below is what separates each from ServiceNow on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 2
- Cheaper to start
- -
- ServiceNow starts at
- On request
Why people look past ServiceNow
Only what the record supports. Each point below is a figure on the ServiceNow entry measured against the tools listed beside it.
There is no free tier
The record for ServiceNow carries no free tier, so evaluating it means paying first. 2 of the 24 alternatives below can be used without paying.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
The future of customer service
Priced and rated the same as ServiceNow on the figures we hold. The difference, if there is one, is in the feature records.
Where teams collaborate on customer communication
- Publishes an entry price of $25/month, where ServiceNow does not.
- Sold on a subscription model rather than quote.
Simple, powerful support for growing businesses
- Publishes an entry price of $12/month, where ServiceNow does not.
- Sold on a subscription model rather than quote.
Delight your customers, effortlessly
- Can be used without paying; ServiceNow cannot.
- Publishes an entry price of $19/month per agent, where ServiceNow does not.
- Sold on a subscription model rather than quote.
Customer service software that people love
- Can be used without paying; ServiceNow cannot.
- Publishes an entry price of $25/month, where ServiceNow does not.
- Sold on a subscription model rather than quote.
- 4 tiers to ServiceNow's 3.
Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform
- 1 tier to ServiceNow's 3.
Every ServiceNow alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| ServiceNow (this page) | On request | Quote | 3 | |
| KustomerThe future of customer service | On request | Quote | - | vs ServiceNow |
| FrontWhere teams collaborate on customer communication | $25/month | Subscription | 3 | vs ServiceNow |
| GrooveSimple, powerful support for growing businesses | $12/month | Subscription | 3 | vs ServiceNow |
| FreshdeskDelight your customers, effortlessly | Free, then $19/month per agent | Subscription | 3 | vs ServiceNow |
| Help Scout | Free, then $25/month | Subscription | 4 | vs ServiceNow |
| Cresta | On request | Quote | 1 | vs ServiceNow |
| Assembled | $25/month | Per user per month | 4 | vs ServiceNow |
| Calabrio ONE | On request | Quote | 1 | vs ServiceNow |
| Level AI | On request | Quote | 1 | vs ServiceNow |
| Alvaria | On request | Quote | 4 | vs ServiceNow |
| Kapture CX | On request | Quote | 1 | vs ServiceNow |
| Balto | On request | Quote | 1 | vs ServiceNow |
| Verint | On request | Quote | 1 | vs ServiceNow |
| Playvox | On request | Quote | 1 | vs ServiceNow |
| Observe.AI | On request | Quote | 1 | vs ServiceNow |
| Forethought | On request | Quote | 3 | vs ServiceNow |
| Ameyo | On request | Quote | 3 | vs ServiceNow |
| UJET | $65/month | Per user per month | 4 | vs ServiceNow |
| Richpanel | $99/month | Per-seat plus per-conversation for AI agents | 3 | vs ServiceNow |
| Plain | $35/month | Tiered pricing per seat with credit system | 3 | vs ServiceNow |
| Helpjuice | $249/month | Subscription | 3 | vs ServiceNow |
| HelpCrunch | On request | Subscription | 3 | vs ServiceNow |
| Document360 | On request | Quote | 1 | vs ServiceNow |
| Dixa | $39/month | Subscription | 3 | vs ServiceNow |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the ServiceNow badges page.
Cheaper ways to solve the same problem
Free to start (2)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Freshdesk , Free, then $19/month per agent
- Help Scout , Free, then $25/month
What you would be giving up
ServiceNow is most often brought in for enterprise it management, digital transformation, workflow automation. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If ServiceNow is broadly right and the question is cost, the ServiceNow pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Customer Support category lists everything the directory holds, and best customer support tools ranks them.
ServiceNow runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about ServiceNow alternatives
- What are the main alternatives to ServiceNow?
- 24 other customer support tools are listed in this directory, led by Kustomer, Front, Groove, Freshdesk. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to ServiceNow?
- 2 of the alternatives listed here can be used without paying: Freshdesk, Help Scout.
- Why do people look for an alternative to ServiceNow?
- On the figures on record, one thing stands out: there is no free tier. Each is set out with the numbers behind it above.
- What would I give up by switching from ServiceNow?
- ServiceNow is most often brought in for enterprise it management, digital transformation, workflow automation. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to ServiceNow?
- None of the customer support tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these ServiceNow alternatives chosen?
- They are the tools filed in the same category, Customer Support, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare ServiceNow against one of these directly?
- Every alternative below has a side-by-side page against ServiceNow covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every customer support tool?
- No. It covers what this directory holds in the Customer Support category, 24 tools beside ServiceNow. The category page lists the rest of the catalogue as it grows.






