Software · head to head
Omnisend vs Loops

Omnisend
Software
Email, SMS and push marketing automation for ecommerce
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription
Where they differ
Only the attributes on which Omnisend and Loops actually diverge.
Identical on both: starting price (On request), pricing model (usage-based), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Omnisend
- Free plan caps at 250 contacts and 500 emails per month
- Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
- SMS is billed separately starting at $0.007 per message and varies by country and volume
- Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale
Loops
- Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription
Pricing, plan by plan
Omnisend
On requestNo published plan breakdown. See the Omnisend review.
Loops
On requestNo published plan breakdown. See the Loops review.
Which should you pick?
Choose Omnisend if
Nothing in the data separates Omnisend from Loops on the points above - pick on price and on how each one feels to use.
Choose Loops if
Nothing in the data separates Loops from Omnisend on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Omnisend or Loops better?
- Neither clearly leads. Omnisend starts at On request and Loops at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Omnisend or Loops?
- Omnisend starts at On request and Loops at On request.
- Does Omnisend or Loops run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
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