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Email Marketing · head to head

Omnisend vs Resend

Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
Free
Rated
-
Full reviewWebsite
Resend logo

Resend

Email Marketing

Email API for developers to send transactional and marketing email

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; Resend free tier is capped at 100 emails per day, which is restrictive for apps with bursty transactional volume.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Omnisend and Resend actually diverge.

Attributes where Omnisend and Resend differ
AttributeOmnisendResend
PlatformsWebweb, api

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Omnisend

Nothing recorded that Resend does not also cover.

Only in Resend

  • Email API and SDKs
  • Domain management
  • Audience and contacts
  • Automation workflows
  • Email analytics
  • Dedicated IPs

What people use each for

The jobs each tool is most often brought in to do.

Omnisend

  • Sending cart abandonment recovery emails with product recommendationsnot Resend
  • Segmenting customers by purchase history for targeted SMS campaignsnot Resend
  • Creating browse abandonment sequences triggered by browsing behaviornot Resend
  • Generating personalized product recommendations in email messagesnot Resend

Resend

  • Sending transactional emails from a web appnot Omnisend
  • Running marketing email campaigns to contact listsnot Omnisend
  • Automating onboarding or lifecycle email sequencesnot Omnisend
  • Tracking deliverability and engagement analyticsnot Omnisend

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Resend

  • Free tier is capped at 100 emails per day, which is restrictive for apps with bursty transactional volume.
  • Marketing and transactional plans are billed and priced separately, so a product needing both must budget for two tiers.
  • Dedicated IPs are only available on the Scale plan and require a minimum daily send volume.

Pricing, plan by plan

Omnisend

Free
  • FreeFree
    • Up to 250 contacts
    • 500 emails/month
    • 500 web push/month
  • Standard$11.2/month
    • Up to 500 contacts
    • 6,000 emails/month (12x list size)
    • Unlimited web push
  • Pro$41.3/month
    • Up to 2,500 contacts
    • Unlimited emails
    • Unlimited web push
  • Custom$undefined/mo
    • 150,001+ contacts
    • Custom pricing with dedicated account expert

Resend

Free
  • FreeFree
    • 3,000 emails/month
    • 100 emails/day
    • 3 domains
  • Pro$20/month
    • 50,000 emails/month
    • 10 domains
    • 100 AI credits/month
  • Scale$90/month
    • 100,000 emails/month
    • 1,000 domains
    • Slack and ticket support

Which should you pick?

Choose Omnisend if

  • You want to start without paying.
Omnisend review

Choose Resend if

  • You need email api and sdks.
  • You want to start without paying.
  • You work on web, api.
  • You also want domain management.
Resend review

Questions people ask

Is Omnisend or Resend better?
Neither clearly leads. Omnisend starts at Free and Resend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Omnisend or Resend?
Omnisend starts at Free and Resend at Free.
Does Omnisend or Resend run on more platforms?
Omnisend runs on Web. Resend runs on web, api.
Can I use Omnisend for free?
Both have a free tier, so you can try either at no cost before committing.
What is Omnisend best used for?
Omnisend is most often used for sending cart abandonment recovery emails with product recommendations, segmenting customers by purchase history for targeted sms campaigns, creating browse abandonment sequences triggered by browsing behavior, generating personalized product recommendations in email messages. Of those, sending cart abandonment recovery emails with product recommendations and segmenting customers by purchase history for targeted sms campaigns are not what Resend is typically brought in for.
What can Omnisend do that Resend cannot?
Resend covers Email API and SDKs, Domain management, Audience and contacts, Automation workflows.

Answered from the vendors’ own pages

Omnisend: What is Omnisend's pricing model?

Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.

Source
Resend: What does Resend cost?

Transactional email starts free for 3,000 emails/month, then Pro is $20/month for 50,000 emails and Scale ranges from $90 to $1,150/month for up to 2.5M emails. Marketing email is priced separately by contact count, starting free for 1,000 contacts.

Source
Omnisend: Does Omnisend charge for SMS?

Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.

Source
Resend: Is there a free plan, and what are its limits?

Yes, the free transactional plan allows 3,000 emails per month capped at 100 per day across 3 domains, and the free marketing plan allows up to 1,000 contacts.

Source
Omnisend: Is there a free version of Omnisend?

Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.

Source
Resend: How is usage metered?

Transactional plans are metered by number of emails sent, with overage billed per 1,000 emails. Marketing plans are metered by number of contacts rather than emails sent.

Source
Omnisend: What is included in the Pro plan?

The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.

Source
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