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Email Marketing · head to head

Omnisend vs SendGrid

Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
On request
Rated
-
Full reviewWebsite
S

SendGrid

Email Marketing

Email at scale, proven deliverability, and so much more

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SendGrid has a free tier, so it costs nothing to try first.
  • Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan

Where they differ

Only the attributes on which Omnisend and SendGrid actually diverge.

Attributes where Omnisend and SendGrid differ
AttributeOmnisendSendGrid
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

SendGrid

  • Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
  • Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page

Pricing, plan by plan

Omnisend

On request

No published plan breakdown. See the Omnisend review.

SendGrid

Free

No published plan breakdown. See the SendGrid review.

Which should you pick?

Choose Omnisend if

Nothing in the data separates Omnisend from SendGrid on the points above - pick on price and on how each one feels to use.

Omnisend review

Choose SendGrid if

  • You want to start without paying.
SendGrid review

Questions people ask

Is Omnisend or SendGrid better?
Neither clearly leads. Omnisend starts at On request and SendGrid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Omnisend or SendGrid?
SendGrid has a free tier; the other does not. Paid plans start at On request for Omnisend and Free for SendGrid.
Does Omnisend or SendGrid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use SendGrid for free?
Yes. SendGrid has a free tier, so you can try it without paying. Omnisend starts at On request.
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