Softwr

Email Marketing · head to head

SAP Emarsys vs Omnisend

SAP Emarsys logo

SAP Emarsys

Email Marketing

Retail-focused engagement platform now sold and contracted through SAP

From
On request
Rated
-
Full reviewWebsite
Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Omnisend has a free tier, so it costs nothing to try first.
  • Each has a real cost: SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.; Omnisend free plan caps at 250 contacts and 500 emails per month
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SAP Emarsys and Omnisend actually diverge.

Attributes where SAP Emarsys and Omnisend differ
AttributeSAP EmarsysOmnisend
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SAP Emarsys

  • Tactics library
  • Cross-channel campaigns
  • Smart Insight
  • Predict
  • Loyalty
  • SAP Commerce integration

Only in Omnisend

Nothing recorded that SAP Emarsys does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SAP Emarsys

  • A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot Omnisend
  • An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot Omnisend
  • Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot Omnisend
  • Teams that want per-programme revenue reporting without building attribution logic themselvesnot Omnisend

Omnisend

  • Sending cart abandonment recovery emails with product recommendationsnot SAP Emarsys
  • Segmenting customers by purchase history for targeted SMS campaignsnot SAP Emarsys
  • Creating browse abandonment sequences triggered by browsing behaviornot SAP Emarsys
  • Generating personalized product recommendations in email messagesnot SAP Emarsys

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SAP Emarsys

  • Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
  • Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
  • The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
  • Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Pricing, plan by plan

SAP Emarsys

On request
  • SAP Emarsys Customer Engagement$undefined/year
    • Licensed on stored contact volume with send allowances
    • Smart Insight, Predict and Loyalty modules licensed separately
    • Annual contract through SAP procurement

Omnisend

Free
  • FreeFree
    • Up to 250 contacts
    • 500 emails/month
    • 500 web push/month
  • Standard$11.2/month
    • Up to 500 contacts
    • 6,000 emails/month (12x list size)
    • Unlimited web push
  • Pro$41.3/month
    • Up to 2,500 contacts
    • Unlimited emails
    • Unlimited web push
  • Custom$undefined/mo
    • 150,001+ contacts
    • Custom pricing with dedicated account expert

Which should you pick?

Choose SAP Emarsys if

  • You need tactics library.
  • You work on Web, iOS, Android, REST API.
  • You also want cross-channel campaigns.
SAP Emarsys review

Choose Omnisend if

  • You want to start without paying.
Omnisend review

Questions people ask

Is SAP Emarsys or Omnisend better?
Neither clearly leads. SAP Emarsys starts at On request and Omnisend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SAP Emarsys or Omnisend?
Omnisend has a free tier; the other does not. Paid plans start at On request for SAP Emarsys and Free for Omnisend.
Does SAP Emarsys or Omnisend run on more platforms?
SAP Emarsys runs on Web, iOS, Android, REST API. Omnisend runs on Web.
Can I use Omnisend for free?
Yes. Omnisend has a free tier, so you can try it without paying. SAP Emarsys starts at On request.
What is SAP Emarsys best used for?
SAP Emarsys is most often used for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Of those, a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch and an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform are not what Omnisend is typically brought in for.
What can SAP Emarsys do that Omnisend cannot?
SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict.

Answered from the vendors’ own pages

SAP Emarsys: Do we need to be an SAP customer?

No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.

Omnisend: What is Omnisend's pricing model?

Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.

Source
SAP Emarsys: What is actually included in the base licence?

Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.

Omnisend: Does Omnisend charge for SMS?

Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.

Source
SAP Emarsys: Is it suited to B2B?

Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.

Omnisend: Is there a free version of Omnisend?

Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.

Source
Omnisend: What is included in the Pro plan?

The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.

Source
Share

Related pages

More on SAP Emarsys

More on Omnisend

Keep looking

Other head to heads