Softwr

Email Marketing · head to head

Omnisend vs Sendy

Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
Free
Rated
-
Full reviewWebsite
Sendy logo

Sendy

Email Marketing

Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account

From
$69/one-time
Rated
-
Full reviewWebsite

The short version

  • Only Omnisend has a free tier, so it costs nothing to try first.
  • Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; Sendy free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Omnisend and Sendy actually diverge.

Attributes where Omnisend and Sendy differ
AttributeOmnisendSendy
Starting priceFree$69/one-time
Pricing modelfreemiumOne-time purchase
Free tierYesNo
PlatformsWebWeb, Linux

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Omnisend

Nothing recorded that Sendy does not also cover.

Only in Sendy

  • One-time licence
  • Amazon SES delivery
  • Multiple brands
  • Autoresponders
  • Segmentation
  • Bounce and complaint handling
  • Reporting
  • Client access

What people use each for

The jobs each tool is most often brought in to do.

Omnisend

  • Sending cart abandonment recovery emails with product recommendationsnot Sendy
  • Segmenting customers by purchase history for targeted SMS campaignsnot Sendy
  • Creating browse abandonment sequences triggered by browsing behaviornot Sendy
  • Generating personalized product recommendations in email messagesnot Sendy

Sendy

  • A publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after monthnot Omnisend
  • An agency managing newsletters for several clients who each get their own brand and login under one licencenot Omnisend
  • A business that must keep subscriber data on its own infrastructure for privacy or contractual reasonsnot Omnisend
  • A developer wiring signups from a custom application into a mailing list without paying platform API feesnot Omnisend

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Sendy

  • Free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • Deliverability becomes entirely your problem: SES gives you a raw sending pipe and no warm-up guidance, reputation dashboards or deliverability consultants when a campaign starts landing in spam.
  • Amazon SES requires production access approval and will suspend accounts on high bounce or complaint rates, which can take a list offline mid-campaign with little warning.
  • The template editor and design tooling are basic next to Mailchimp or Klaviyo, so anything visually ambitious means hand-written HTML email.
  • You own the server: PHP upgrades, database backups and patching are yours, and an unmaintained Sendy install holding a subscriber list is a data breach waiting to happen.

Pricing, plan by plan

Omnisend

Free
  • FreeFree
    • Up to 250 contacts
    • 500 emails/month
    • 500 web push/month
  • Standard$11.2/month
    • Up to 500 contacts
    • 6,000 emails/month (12x list size)
    • Unlimited web push
  • Pro$41.3/month
    • Up to 2,500 contacts
    • Unlimited emails
    • Unlimited web push
  • Custom$undefined/mo
    • 150,001+ contacts
    • Custom pricing with dedicated account expert

Sendy

$69/one-time
  • Sendy licence$69/one-time
    • One-time purchase, no subscription
    • Free updates only up to the next major version
    • Unlimited lists, subscribers and campaigns
  • AI Assistant bundle$39/one-time
    • Optional add-on, listed at a discount from $49
    • AI writing assistance inside the campaign editor
  • Installation service$79/one-time
    • Optional one-off setup by the vendor
    • For buyers who do not want to configure hosting and SES themselves

Which should you pick?

Choose Omnisend if

  • You want to start without paying.
Omnisend review

Choose Sendy if

  • You need one-time licence.
  • You work on Web, Linux.
  • You also want amazon ses delivery.
Sendy review

Questions people ask

Is Omnisend or Sendy better?
Neither clearly leads. Omnisend starts at Free and Sendy at $69/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Omnisend or Sendy?
Omnisend has a free tier; the other does not. Paid plans start at Free for Omnisend and $69/one-time for Sendy.
Does Omnisend or Sendy run on more platforms?
Omnisend runs on Web. Sendy runs on Web, Linux.
Can I use Omnisend for free?
Yes. Omnisend has a free tier, so you can try it without paying. Sendy starts at $69/one-time.
What is Omnisend best used for?
Omnisend is most often used for sending cart abandonment recovery emails with product recommendations, segmenting customers by purchase history for targeted sms campaigns, creating browse abandonment sequences triggered by browsing behavior, generating personalized product recommendations in email messages. Of those, sending cart abandonment recovery emails with product recommendations and segmenting customers by purchase history for targeted sms campaigns are not what Sendy is typically brought in for.
What can Omnisend do that Sendy cannot?
Sendy covers One-time licence, Amazon SES delivery, Multiple brands, Autoresponders.

Answered from the vendors’ own pages

Omnisend: What is Omnisend's pricing model?

Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.

Source
Sendy: What does it actually cost to send?

The licence is $69 once. Delivery is Amazon SES at roughly $1 per 10,000 emails, plus your own hosting, so a 50,000-contact weekly newsletter costs a few dollars a month to send.

Omnisend: Does Omnisend charge for SMS?

Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.

Source
Sendy: Are updates free forever?

No. Updates are free up to the next major version, for example within 7.x. Moving from 7.x to 8.x is a paid upgrade.

Omnisend: Is there a free version of Omnisend?

Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.

Source
Sendy: Do I need to know how to set up a server?

Standard PHP and MySQL hosting is enough and the vendor compares it to installing WordPress, but the SES side needs AWS configuration. An $79 installation service is offered if you would rather not.

Omnisend: What is included in the Pro plan?

The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.

Source
Sendy: What happens if Amazon suspends my SES account?

Your sending stops until you resolve it with AWS. There is no alternative delivery route built in, and this is the single biggest operational risk of the model.

Share

Related pages

More on Omnisend

More on Sendy

Keep looking

Other head to heads