Software · head to head
EmailOctopus vs Omnisend

Omnisend
Software
Email, SMS and push marketing automation for ecommerce
- From
- On request
- Rated
- -
The short version
- Only EmailOctopus has a free tier, so it costs nothing to try first.
- Each has a real cost: EmailOctopus paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month; Omnisend free plan caps at 250 contacts and 500 emails per month
Where they differ
Only the attributes on which EmailOctopus and Omnisend actually diverge.
| Attribute | EmailOctopus | Omnisend |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | usage-based |
| Free tier | Yes | No |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
EmailOctopus
- Paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month
Omnisend
- Free plan caps at 250 contacts and 500 emails per month
- Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
- SMS is billed separately starting at $0.007 per message and varies by country and volume
- Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale
Pricing, plan by plan
EmailOctopus
FreeNo published plan breakdown. See the EmailOctopus review.
Omnisend
On requestNo published plan breakdown. See the Omnisend review.
Which should you pick?
Choose Omnisend if
Nothing in the data separates Omnisend from EmailOctopus on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is EmailOctopus or Omnisend better?
- Neither clearly leads. EmailOctopus starts at Free and Omnisend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, EmailOctopus or Omnisend?
- EmailOctopus has a free tier; the other does not. Paid plans start at Free for EmailOctopus and On request for Omnisend.
- Does EmailOctopus or Omnisend run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use EmailOctopus for free?
- Yes. EmailOctopus has a free tier, so you can try it without paying. Omnisend starts at On request.
Related pages
More on EmailOctopus
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