Email Marketing · pricing
Omnisend pricing
Omnisend publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 28 August 2026, Omnisend pricing is free across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Freemium
- Tiers
- 4
- Free tier
- Yes
Omnisend plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 4 | Entry tier |
| Standard | $11.2/month | 4 | +$11.2/month, 4 more features |
| Pro | $41.3/month | 5 | +$30.099999999999998/month, 4 more features |
| Custom | On request | 2 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers up to 250 contacts, 500 emails/month, 500 web push/month, basic automation, forms, segmentation.
Standard
$11.2/monthOver Free, this tier adds:
- Up to 500 contacts
- 6,000 emails/month (12x list size)
- Unlimited web push
- Automation, AI forms, advanced reporting
Pro
$41.3/monthOver Standard, this tier adds:
- Up to 2,500 contacts
- Unlimited emails
- AI personalization, SMS starting at $0.007 per message
- Account expert at $400+/month
Custom
On requestOver Pro, this tier adds:
- 150,001+ contacts
- Custom pricing with dedicated account expert
Where Omnisend stops being free
Free, Free
- Up to 250 contacts
- 500 emails/month
- 500 web push/month
- Basic automation, forms, segmentation
Standard, $11.2/month
The first thing you pay for:
- Up to 500 contacts
- 6,000 emails/month (12x list size)
- Unlimited web push
- Automation, AI forms, advanced reporting
How that compares in Email Marketing
Too few email marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Omnisend (this page) | Free | freemium | - | |
| Zoho Campaigns | Free | Per month by contact tier once on a paid plan | - | vs Omnisend |
| Amazon SES | On request | Per 1,000 emails sent, tiered by volume, no campaign features included | - | vs Omnisend |
| Campaign Monitor | On request | Per month by contact tier and plan level | - | vs Omnisend |
| Listmonk | Free | Open source, no licence fee | - | vs Omnisend |
| Attentive | On request | quote | - | vs Omnisend |
| Keila | Free, then €8/month | Per month by emails sent | - | vs Omnisend |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Omnisend badges page.
Before you pay for Omnisend
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Omnisend runs on not recorded. The full record is on the Omnisend review, and the rest of the category is under best email marketing tools.
Omnisend pricing questions
- How much does Omnisend cost?
- Omnisend publishes 4 tiers, from Free for Free up to On request for Custom. The entry tier costs nothing.
- Does Omnisend have a free plan?
- Yes. The Free tier costs nothing and covers up to 250 contacts, 500 emails/month, 500 web push/month. Paying starts at $11.2/month for Standard.
- What is the difference between Free and Standard on Omnisend?
- Standard costs $11.2/month against Free, and adds up to 500 contacts, 6,000 emails/month (12x list size), unlimited web push, automation, ai forms, advanced reporting.
- Is the Custom plan on Omnisend worth it?
- That depends entirely on whether you need what it adds, which on the published record is 150,001+ contacts, custom pricing with dedicated account expert. It costs On request against $11.2/month for Standard. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which email marketing tools can I use without paying?
- 3 of the 8 email marketing tools listed alongside Omnisend have a free tier: Zoho Campaigns, Listmonk, Keila.
- What am I actually paying for with Omnisend?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Omnisend review carries whatever feature detail is available.
- Does Omnisend charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Omnisend prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Omnisend against before paying?
- The closest email marketing tools in this directory are Zoho Campaigns, Amazon SES, Campaign Monitor, Listmonk. Each has a side-by-side comparison with Omnisend covering price, platforms and features.