Marketing & Analytics · head to head
Improvado vs Whatagraph
I
Improvado
Marketing & Analytics
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
Whatagraph
Marketing & Analytics
Automated marketing reporting and analytics
- From
- Free
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Improvado covers 500+ data source connectors, Whatagraph covers Automated reporting.
Where they differ
Only the attributes on which Improvado and Whatagraph actually diverge.
| Attribute | Improvado | Whatagraph |
|---|---|---|
| Starting price | $1000/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Api, Data-warehouse | Web, Mobile, Api |
| Founded | 2015 | 2016 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Both cover
- Google Analytics
- Facebook Ads
- Google Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Whatagraph
- Feeding blended campaign data into BI tools and dashboardsnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Improvado
- Blending data from multiple ad platforms into one dashboardnot Improvado
- White-labelled reporting under an agency's own brandingnot Improvado
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Improvado or Whatagraph better?
- Neither clearly leads. Improvado starts at $1000/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Improvado or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Whatagraph.
- Does Improvado or Whatagraph run on more platforms?
- Improvado runs on Web, Api, Data-warehouse. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Improvado starts at $1000/month.
- What is Improvado best used for?
- Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Whatagraph is typically brought in for.
- What can Improvado do that Whatagraph cannot?
- Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics, Facebook Ads, Google Ads, GDPR compliant.