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Software · head to head

Countly vs Whatagraph

Countly logo

Countly

Software

Product analytics for mobile and web

From
Free
Rated
-
Whatagraph logo

Whatagraph

Software

Automated marketing reporting and analytics

From
Free
Rated
-

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Countly covers Event tracking, Whatagraph covers Automated reporting.

Where they differ

Only the attributes on which Countly and Whatagraph actually diverge.

Attributes where Countly and Whatagraph differ
AttributeCountlyWhatagraph
Pricing modelfreemiumsubscription
Founded20122016

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Whatagraph
  • Self hosting analytics where data cannot leave the organisationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Countly
  • Blending data from multiple ad platforms into one dashboardnot Countly
  • White-labelled reporting under an agency's own brandingnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Countly

Free
  • Open SourceFree
    • Open-source
    • Self-hosted
    • Full features

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.

Questions people ask

Is Countly or Whatagraph better?
Neither clearly leads. Countly starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Whatagraph?
Countly starts at Free and Whatagraph at Free.
Does Countly or Whatagraph run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Whatagraph is typically brought in for.
What can Countly do that Whatagraph cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

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