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Software · head to head

Convert vs Improvado

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Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Convert covers A/B testing, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Convert and Improvado actually diverge.

Attributes where Convert and Improvado differ
AttributeConvertImprovado
Pricing modelquotesubscription
PlatformsWebWeb, Api, Data-warehouse
Founded20122015

Identical on both: starting price ($1000/month), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Improvado
  • Server-side experimentation and feature flaggingnot Improvado
  • Personalising site content to visitor segmentsnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Convert
  • Feeding blended campaign data into BI tools and dashboardsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Convert or Improvado better?
Neither clearly leads. Convert starts at $1000/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Improvado?
Convert starts at $1000/month and Improvado at $1000/month.
Does Convert or Improvado run on more platforms?
Convert runs on Web. Improvado runs on Web, Api, Data-warehouse.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Improvado is typically brought in for.
What can Convert do that Improvado cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Google Analytics.
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